1 00:00:13,368 --> 00:00:18,968 04 The Defiant Ones - Part 4 English 2 00:00:25,192 --> 00:00:27,775 [JIMMY IOVINE] Dre changed my life. 3 00:00:28,695 --> 00:00:31,107 He changed my family's life. 4 00:00:31,949 --> 00:00:34,111 He made Interscope what it is. 5 00:00:34,785 --> 00:00:36,651 We've been through a lot together. 6 00:00:37,454 --> 00:00:39,161 And we developed this bond. 7 00:00:39,248 --> 00:00:42,081 And I've never felt a guy behind me 8 00:00:42,167 --> 00:00:44,955 at Interscope, during the most difficult times at Interscope, 9 00:00:45,504 --> 00:00:50,249 that I never had to blink, never once thought about it. 10 00:00:50,342 --> 00:00:52,709 Instinctively, I knew who he was. 11 00:00:52,803 --> 00:00:53,918 Got me in a lot of trouble. 12 00:00:54,012 --> 00:00:57,380 - I do 10 depositions a month, still. - [LAUGHTER] 13 00:00:58,308 --> 00:00:59,844 And I'll tell you what. 14 00:00:59,935 --> 00:01:03,428 He's been makin' me look like a fuckin' genius 15 00:01:04,356 --> 00:01:06,939 for 12 years right now. 16 00:01:08,360 --> 00:01:10,601 And you know, what can I say? 17 00:01:10,696 --> 00:01:14,735 Dr. Dre, you're the greatest that ever lived and we've only just begun. 18 00:01:14,825 --> 00:01:16,511 - All right... - [JIMMY] Nicole, I love you. 19 00:01:16,535 --> 00:01:18,492 - Amen. - Cheers! We can all drink to that. 20 00:01:21,164 --> 00:01:22,871 [APPLAUSE] 21 00:01:24,668 --> 00:01:29,708 [DR. DRE] Reinventin' yourself is one of the most difficult things you could possibly do, 22 00:01:29,798 --> 00:01:32,916 especially if you're talkin' about the music business. 23 00:01:33,176 --> 00:01:35,167 [WOMAN] Oh, my goodness! 24 00:01:35,846 --> 00:01:38,053 This is a lesson to the boys. 25 00:01:38,682 --> 00:01:40,798 [VICKI] If everywhere you go 26 00:01:40,892 --> 00:01:44,430 you're bringing your past with you, you never can take the next step. 27 00:01:45,105 --> 00:01:50,225 And I think Jimmy wanted to be the person to help Dre do that. 28 00:01:50,861 --> 00:01:54,215 [DR. DRE] You go through the worst times in your life before you get to the best times- 29 00:01:54,239 --> 00:01:56,981 [PRIEST] And by the power invested in me, by the state of Hawaii, 30 00:01:57,075 --> 00:01:58,861 to pronounce you... 31 00:01:59,411 --> 00:02:02,369 [DR. DRE] I think it takes age and experience to realize that. 32 00:02:03,081 --> 00:02:04,947 I guess I'm a grown-up now, you know. 33 00:02:05,042 --> 00:02:06,658 That's basically it. 34 00:02:13,759 --> 00:02:15,591 [ENGINE REVVING] 35 00:02:23,894 --> 00:02:27,762 So when I decided to leave Death Row, I started my new label, Aftermath. 36 00:02:28,231 --> 00:02:30,848 Just a brand-new, real, fresh start. 37 00:02:30,942 --> 00:02:33,434 [RAPPING] I been there Done that 38 00:02:33,528 --> 00:02:35,735 You got guns? Yo, I got straps 39 00:02:35,822 --> 00:02:38,154 I'm workin' on my health. I'm workin' on my family. 40 00:02:38,408 --> 00:02:41,446 Married for the first time. New company. 41 00:02:41,536 --> 00:02:46,076 He made a nice label deal and he had a true, 50/50 partnership with Interscope. 42 00:02:46,166 --> 00:02:49,659 And it was Dre controlling it, Dre running it, Dre in charge. 43 00:02:49,753 --> 00:02:52,666 [JIMMY] Aftermath was Dre's label. I started it with Interscope. 44 00:02:52,756 --> 00:02:54,463 I just thought he was getting his footing. 45 00:02:55,300 --> 00:02:58,509 [DR. DRE] I was tlyin' some things. I'm with an entirely new group of people. 46 00:02:58,595 --> 00:02:59,756 I'm just experimenting. 47 00:03:00,389 --> 00:03:01,389 And... 48 00:03:01,431 --> 00:03:03,092 And. 49 00:03:05,435 --> 00:03:06,875 You know, that album didn't do well. 50 00:03:07,521 --> 00:03:08,807 It did terrible. 51 00:03:10,065 --> 00:03:14,354 There's nothing more humblin' as puttin' out a fuckin' flop. 52 00:03:15,529 --> 00:03:19,693 Everybody that's been ridin' with you for all these years, that shit flips. 53 00:03:21,952 --> 00:03:23,363 And then... 54 00:03:23,453 --> 00:03:25,285 Another flop. 55 00:03:25,372 --> 00:03:27,033 It was a fuckin' disaster. 56 00:03:27,290 --> 00:03:28,650 'Cause the tracks weren't hitting. 57 00:03:29,126 --> 00:03:33,040 It got to be a big, big number that he was in the hole. 58 00:03:33,130 --> 00:03:36,339 I was getting a lot of pressure corporately to get rid of Dre. 59 00:03:37,134 --> 00:03:39,341 I said, Well, we could do that. 60 00:03:39,761 --> 00:03:43,629 But then you save my salary as well because I'm goin' with him. 61 00:03:47,352 --> 00:03:48,968 Oh, shit! 62 00:03:49,646 --> 00:03:51,136 [HELICOPTER BLADES WHIRRING] 63 00:03:54,317 --> 00:03:56,274 [DR. DRE] The record business. 64 00:03:56,361 --> 00:03:58,568 Exactly what it is. 65 00:03:58,655 --> 00:04:00,316 Record business. 66 00:04:00,407 --> 00:04:02,364 And you have to take care of both. 67 00:04:02,451 --> 00:04:03,566 It is a job. 68 00:04:03,660 --> 00:04:06,652 It ain't about who has the most jewelry. It's about saving. 69 00:04:06,955 --> 00:04:11,324 I want my kids to start on another level. I don't want 'em to start in the projects. 70 00:04:11,752 --> 00:04:13,789 But no matter how hard you work in the studio, 71 00:04:13,879 --> 00:04:16,166 you don't know if people are gonna dig it. 72 00:04:16,256 --> 00:04:18,588 And I found that just recently, you know? 73 00:04:18,675 --> 00:04:21,337 I put out the record and it's not sellin' as fast. 74 00:04:21,428 --> 00:04:24,386 But it's time to move on and come up with some new shit. 75 00:04:25,265 --> 00:04:28,348 Back in those days, I didn't have an artist to work with. 76 00:04:28,435 --> 00:04:30,927 I would go to Jimmy's house and we'd have listening sessions. 77 00:04:31,021 --> 00:04:35,231 He was tlyin' to help me figure out where I was gonna go with my music. 78 00:04:35,317 --> 00:04:37,274 And he would take me down to his garage. 79 00:04:37,527 --> 00:04:39,939 There was cassette tapes everywhere. 80 00:04:40,655 --> 00:04:44,148 And I remember him pickin' up this cassette tape. 81 00:04:44,409 --> 00:04:45,820 He pops this in. 82 00:04:46,703 --> 00:04:48,034 And I was like... 83 00:04:49,706 --> 00:04:52,494 What the fuck and who the fuck is that? 84 00:04:53,293 --> 00:04:54,704 Rewind that. Play that again. 85 00:04:56,213 --> 00:04:58,580 [EMINEM] Ha, ha, ha, ha. All right, busted. 86 00:05:00,050 --> 00:05:01,050 One, two... 87 00:05:02,052 --> 00:05:03,052 All right, look... 88 00:05:04,221 --> 00:05:06,053 I'mma tell you this for your own benefit 89 00:05:06,139 --> 00:05:09,552 Your shit was dope as hell Especially when you wrote 90% of it 90 00:05:09,643 --> 00:05:11,850 What you need to do is practice on your freestyles 91 00:05:11,937 --> 00:05:14,304 'Fore you come up missing like Snoop Dogg's police files 92 00:05:14,397 --> 00:05:16,354 It's like what I'm spitting 93 00:05:16,441 --> 00:05:18,773 You're gonna swear to God this shit was written 94 00:05:18,860 --> 00:05:21,067 But it wasn't I kill a dozen rappers when I'm buzzing 95 00:05:21,154 --> 00:05:23,737 Guzzling, beat your ass like a jealous husband 96 00:05:25,367 --> 00:05:27,574 Great can come from anywhere. 97 00:05:27,994 --> 00:05:30,201 When the intern in my office says to me, 98 00:05:30,288 --> 00:05:32,996 I saw this guy at the rap battle last night, 99 00:05:33,083 --> 00:05:35,666 I said, If you get me a CD, I will give it to Dre. 100 00:05:35,836 --> 00:05:38,203 Wipe this bloody video screen off 101 00:05:38,338 --> 00:05:40,329 Give me that motherfucking mic. 102 00:05:40,757 --> 00:05:42,873 [DR. DRE] Boom. In comes my Caucasian partner. 103 00:05:42,968 --> 00:05:45,488 - Let's cut to the fuckin' chase, man. - [MAN] Let's cut to the chase. 104 00:05:45,512 --> 00:05:48,300 Put me in when you first meet Dre. What happens? 105 00:05:48,431 --> 00:05:49,431 Um... 106 00:05:50,475 --> 00:05:55,140 I just wanna be known as a legitimate MC, and that's all I could've ever hoped for. 107 00:05:55,272 --> 00:05:58,685 You know, to put food on the table, doin' what I love to do, 108 00:05:58,775 --> 00:06:00,186 would be the ultimate goal. 109 00:06:00,277 --> 00:06:03,269 [RAPPING] Any rapper saying those kinda rhymes in this day and age... 110 00:06:03,363 --> 00:06:07,732 I rememberl would just take different trips to anywhere I could 111 00:06:07,826 --> 00:06:11,444 just tryin' to make any kinda name, and pass out my cassettes. 112 00:06:12,455 --> 00:06:15,698 I was just really down, that I had got all the way to the end 113 00:06:15,792 --> 00:06:17,248 of the Rap Olympics and lost. 114 00:06:17,335 --> 00:06:20,356 And this kid came up to me and was like, Hey, man, can I get one of your tapes? 115 00:06:20,380 --> 00:06:23,463 And I think I probably just, Here, you know. Whatever. 116 00:06:23,800 --> 00:06:25,632 Okay, so fast-forward to... 117 00:06:26,261 --> 00:06:29,504 Holy shit, I'm in the Interscope office. 118 00:06:29,598 --> 00:06:32,181 Holy shit, this is Jimmy Lovine. 119 00:06:32,392 --> 00:06:35,635 Holy shit, Dr. Dre just walked in. 120 00:06:35,812 --> 00:06:38,304 Holy shit, I just shit myself. 121 00:06:38,899 --> 00:06:41,357 I'm pissing myself now, thinking about it. 122 00:06:41,776 --> 00:06:45,360 - [MAN] And it all happened like that? - Yeah. I'm pissing right now. 123 00:06:45,488 --> 00:06:50,528 So Eminem comes in, in this bright yellow fuckin' sweat suit. 124 00:06:50,785 --> 00:06:52,367 Hoodie, pants, everything. 125 00:06:52,454 --> 00:06:55,037 It's bright fucking yellow, you know? 126 00:06:55,332 --> 00:06:56,743 And I'm like, WOW. 127 00:06:57,959 --> 00:07:02,999 I'm lookin' at Dre like, Dude, I see you on TV all the time. 128 00:07:03,798 --> 00:07:07,507 You one of my biggest influences, ever, in life. 129 00:07:08,178 --> 00:07:12,172 I'm like, Man, listen, I think this shit is fuckin' incredible 130 00:07:12,265 --> 00:07:13,926 and I would love to work with you. 131 00:07:14,309 --> 00:07:18,268 And I had a studio in my house at the time and I went and put some samples together, 132 00:07:18,355 --> 00:07:21,643 did a couple of things in the drum machine, and I invited him over. 133 00:07:21,733 --> 00:07:25,212 - [MAN] Dre, you do a lot of recording here? - Yeah, most of the recordin' is done here. 134 00:07:25,236 --> 00:07:26,636 Nothin' more comfortable than home. 135 00:07:26,696 --> 00:07:29,188 I was like, Man, listen, I put this sample together. 136 00:07:29,282 --> 00:07:30,443 Tell me if you like it. 137 00:07:30,533 --> 00:07:32,178 - You wanna hear one of my joints, man? - Yeah. 138 00:07:32,202 --> 00:07:37,993 And I hit the drum machine, and maybe two or three seconds went by 139 00:07:38,083 --> 00:07:39,414 and he just went, 140 00:07:39,501 --> 00:07:42,459 Hi, my name is... My name is... 141 00:07:42,545 --> 00:07:44,707 I'm like, Yo, stop! 142 00:07:45,548 --> 00:07:46,548 Shit's hot. 143 00:07:47,133 --> 00:07:50,421 That's what happened our first day 144 00:07:51,346 --> 00:07:53,678 in the first few minutes of us bein' in the studio. 145 00:07:53,765 --> 00:07:56,632 [EMINEM] [RAPPING] Stop the tape This kid needs to be locked away 146 00:07:56,726 --> 00:07:59,718 Hit it Dr. Dre, don't just stand there, operate 147 00:07:59,813 --> 00:08:02,208 [DR. DRE] So he starts singin' this hook and I'm in love with it. 148 00:08:02,232 --> 00:08:05,152 All of a sudden, I'm like, Okay, Igotta go through my recording process. 149 00:08:05,235 --> 00:08:08,523 I think some cuts over the hook, just to make it sound like it's a hook. 150 00:08:08,613 --> 00:08:10,570 [EMINEM] This is the greatest producer. 151 00:08:10,657 --> 00:08:13,319 I'm at his fucking house, recording. 152 00:08:13,410 --> 00:08:15,993 I don't know shit about nothing. 153 00:08:16,204 --> 00:08:19,788 I just wanted to make sure that every beat that he played for me 154 00:08:20,375 --> 00:08:21,911 I had a rhyme ready to go. 155 00:08:22,002 --> 00:08:23,959 Hi, kids. Do you like violence? 156 00:08:24,045 --> 00:08:27,504 Wanna see me stick nine-inch nails through each one of my eyelids? 157 00:08:27,590 --> 00:08:30,799 I'm seein' this is getting a reaction out of Dre and he's laughing. 158 00:08:30,885 --> 00:08:33,126 He's not discouraging me from pushing buttons. 159 00:08:33,221 --> 00:08:35,929 My brain's dead weight I'm tryin' to get my head straight 160 00:08:36,016 --> 00:08:39,259 But I can't figure out which Spice Girl I wanna impregnate 161 00:08:39,352 --> 00:08:40,808 [DR. DRE] I'm blown the fuck away. 162 00:08:40,895 --> 00:08:45,765 It's just one of those things when you just know something special is happening. 163 00:08:48,278 --> 00:08:50,238 I'm rushin'. I'm tryin' to get this thing recorded 164 00:08:50,280 --> 00:08:53,648 because sometimes, as a producer, you can feel when the magic is happenin'. 165 00:08:53,742 --> 00:08:56,762 And you don't want the artist to lose this. I don't wanna lose this momentum. 166 00:08:56,786 --> 00:09:00,529 [JIMMY] What I think happened, I think Dre saw himself as different. 167 00:09:00,623 --> 00:09:05,083 When Eminem came in, and he heard that same angst, that same attitude... 168 00:09:05,170 --> 00:09:08,959 - Both of us. It was fuckin' magic. - And he said, That's what I do. 169 00:09:11,634 --> 00:09:13,671 Dre called me up and said, I got this kid. 170 00:09:13,762 --> 00:09:15,673 We gotta sign him, like, today. 171 00:09:15,764 --> 00:09:18,381 Now, in the record business, generally contracts take two months. 172 00:09:18,475 --> 00:09:21,092 Dre goes, I don't wanna lose this guy. He's unbelievable. 173 00:09:21,186 --> 00:09:22,329 We gotta get this guy signed. 174 00:09:22,353 --> 00:09:23,718 [DR. DRE] My gut told me 175 00:09:23,813 --> 00:09:27,306 Eminem was the artist that I'm supposed to be workin' with right now. 176 00:09:27,400 --> 00:09:31,189 But I didn't know how many racists I had around me. 177 00:09:32,030 --> 00:09:34,522 Everybody accept me. Here I am. 178 00:09:35,075 --> 00:09:37,658 Please accept me. I'm begging for acceptance. 179 00:09:37,744 --> 00:09:39,576 This is Eminem. Please. 180 00:09:40,497 --> 00:09:42,534 [EMINEM] Comin' up in the scene as a battle rapper, 181 00:09:42,624 --> 00:09:47,744 I had been through a lot of moments that were like this, and ended up bein' like this. 182 00:09:47,962 --> 00:09:49,544 Because, you know... 183 00:09:50,256 --> 00:09:53,294 And everyone was tellin' him, Don't fuck with him. 184 00:09:53,843 --> 00:09:55,925 [DR. DRE] Everybody around me, 185 00:09:56,012 --> 00:09:59,050 the so-called execs and what have you, were all against it. 186 00:10:00,016 --> 00:10:02,929 The records that I had done at the time, they didn't work. 187 00:10:03,019 --> 00:10:04,475 They wanted me out the building. 188 00:10:04,562 --> 00:10:07,930 And then I come up with Eminem, this white boy. 189 00:10:08,024 --> 00:10:10,937 Me, Slim Shady. 190 00:10:11,027 --> 00:10:14,110 My general manager had this eight-by-ten picture and was like, 191 00:10:14,197 --> 00:10:16,609 Dre, this boy's got blue eyes. 192 00:10:16,699 --> 00:10:17,734 What are we doin'? 193 00:10:17,826 --> 00:10:21,490 [JIMMY] We weren't looking for a white, controversial rapper. 194 00:10:22,247 --> 00:10:23,954 We were lookin' for great. 195 00:10:24,666 --> 00:10:26,998 [EMINEM] I go back to Detroit. I'm fuckin' bummed out. 196 00:10:27,085 --> 00:10:31,454 And I remember just thinkin' this is probably not gonna happen for me. 197 00:10:32,215 --> 00:10:35,708 I had just got evicted from my house with nowhere really to live. 198 00:10:36,219 --> 00:10:39,553 [DR. DRE] The timin' of this was so fuckin' crazy. 199 00:10:39,639 --> 00:10:43,177 Both of us were in really bad situations. 200 00:10:43,268 --> 00:10:48,638 And not only did we click with the music, we became friends. 201 00:10:49,065 --> 00:10:51,432 - He's my friend. He's really my friend. - [LAUGHING] 202 00:10:51,818 --> 00:10:53,855 He's pretending, but he's my... That's my friend. 203 00:10:53,945 --> 00:10:55,381 [JIMMY] I thought he was really clever. 204 00:10:55,405 --> 00:10:57,487 I thought he was sayin' some crazy stuff, you know. 205 00:10:57,574 --> 00:11:00,692 The stuff he was sayin' was just so out there, you know? 206 00:11:00,910 --> 00:11:02,400 But I trusted Dre. 207 00:11:03,621 --> 00:11:06,955 [DR. DRE] It's just like, Okay, fuck it. I'm throwin' the dice. 208 00:11:07,250 --> 00:11:10,117 I'm bettin' all the marbles on Eminem. 209 00:11:10,753 --> 00:11:12,414 [EMINEM] Iknew he was takin' a risk 210 00:11:12,755 --> 00:11:17,591 but I just didn't know how much internal shit he was fighting. 211 00:11:17,760 --> 00:11:19,876 You know, I owe him my life for that. 212 00:11:20,847 --> 00:11:22,008 No bullshit. 213 00:11:22,098 --> 00:11:24,760 Like, I know you risked it all for me. 214 00:11:32,233 --> 00:11:34,725 And the winner is Eminem, My Name ls. 215 00:11:39,199 --> 00:11:43,568 I wanna thank Dr. Dre, everybody at Interscope Records for makin' this possible. 216 00:11:43,661 --> 00:11:44,947 And Paul Rosenberg. 217 00:11:45,038 --> 00:11:47,780 We just came back from somewhere in the south of France. 218 00:11:47,957 --> 00:11:49,618 [CHUCKLING] 219 00:11:49,959 --> 00:11:52,246 You know, I don't even remember what day it is right now. 220 00:11:52,337 --> 00:11:54,453 You know what I mean? I'm havin' a blast out here. 221 00:11:56,799 --> 00:12:00,212 [EMINEM] After my first album came out, Dre would always say things to me like, 222 00:12:00,303 --> 00:12:03,671 You gotta work hard to get it, and you've gotta work twice as hard to maintain it. 223 00:12:03,765 --> 00:12:07,383 Dre always says, Makin' a hit record is the easiest thing in the world to do. 224 00:12:08,144 --> 00:12:11,603 At the same time, it's the hardest shit you'll ever do. 225 00:12:12,273 --> 00:12:13,638 I don't know. Ask him. 226 00:12:13,983 --> 00:12:19,069 Lose yourself in the music, the moment You own it, you better never let it go 227 00:12:19,155 --> 00:12:21,988 You only get one shot Do not miss your chance to blow 228 00:12:22,075 --> 00:12:25,488 This opportunity comes once in a lifetime You better... 229 00:12:25,578 --> 00:12:30,664 [DR. DRE] I've been fortunate enough to work with pure genius in the studio 230 00:12:30,750 --> 00:12:32,582 in several occasions. 231 00:12:32,669 --> 00:12:35,411 And when the Slim Shady LP came out, 232 00:12:35,505 --> 00:12:39,123 I was so excited because it was somethin' that was brand-new 233 00:12:39,217 --> 00:12:40,673 and it worked. 234 00:12:40,969 --> 00:12:44,758 I'm gettin' this new, fresh energy. Like, I'm startin' over. 235 00:12:44,847 --> 00:12:46,508 Chronic 2001 comin'out. 236 00:12:57,110 --> 00:12:58,145 [EMINEM] London... 237 00:12:59,737 --> 00:13:02,024 Put your middle fingers back up in the air, yo. 238 00:13:03,616 --> 00:13:04,616 As a matter of fact, 239 00:13:04,701 --> 00:13:07,739 put your motherfuckin' hands up in the air... 240 00:13:07,829 --> 00:13:09,160 Dr. Dre... 241 00:13:09,247 --> 00:13:12,285 Y'all know me, still the same OG But I been low-key 242 00:13:12,375 --> 00:13:14,707 Hated on by most these niggas with no cheese 243 00:13:14,794 --> 00:13:17,456 No deals and no G's No wheels and no keys 244 00:13:17,547 --> 00:13:19,959 No boats, no snowmobiles, and no skis 245 00:13:20,049 --> 00:13:23,258 Mad at me 'cause I can finally afford to provide my family with groceries 246 00:13:23,886 --> 00:13:26,002 Got a crib with a studio and it's all full of tracks 247 00:13:26,097 --> 00:13:27,408 To add to the wall full of plaques 248 00:13:27,432 --> 00:13:30,220 Hanging up in the office in back of my house like trophies 249 00:13:30,727 --> 00:13:33,139 Did y'all think I'm a let my dough freeze, ho, please 250 00:13:33,229 --> 00:13:37,314 You better bow down on both knees Who you think taught you to smoke trees 251 00:13:37,400 --> 00:13:41,394 Who you think brought you the oldies Eazy-Es, Ice Cubes and D.O.C.s 252 00:13:41,487 --> 00:13:42,818 The Snoop D-O-double-Gs 253 00:13:42,905 --> 00:13:45,146 And the group that said motherfuck tha police 254 00:13:45,241 --> 00:13:48,779 Chronic 2001 was our graduation. 255 00:13:49,078 --> 00:13:52,196 And we were all back together, so he had a supergroup. 256 00:13:52,290 --> 00:13:55,783 So fuck y'all, all of y'all If y'all don't like me, blow me 257 00:13:55,877 --> 00:13:59,370 Y'all are gonna keep fucking around with me and turn me back to the old me 258 00:13:59,464 --> 00:14:02,081 Nowadays everybody wanna talk like they got something to say 259 00:14:02,175 --> 00:14:03,819 But nothing comes out when they move their lips 260 00:14:03,843 --> 00:14:04,843 Just a bunch of gibberish 261 00:14:04,927 --> 00:14:06,447 And motherfuckers act like they forgot about Dre 262 00:14:06,471 --> 00:14:09,575 [KATIE COURIC] Now, a young man who's exciting millions of kids with his music. 263 00:14:09,599 --> 00:14:11,681 While you've probably never heard of Eminem, 264 00:14:11,768 --> 00:14:13,634 there's no doubt your kids have. 265 00:14:13,728 --> 00:14:16,720 [PETER PATERNO] He is the biggest single artist in America at this moment. 266 00:14:16,814 --> 00:14:19,681 Somethin' funny, man? If something's funny, God damn it, I wanna know. 267 00:14:19,776 --> 00:14:24,111 [JIMMY] Eminem is the most controversial thing we've ever been involved in. 268 00:14:24,614 --> 00:14:27,732 He went places that most people wouldn't go. 269 00:14:27,909 --> 00:14:30,867 [REPORTER] His own mother is suing him for defamation. 270 00:14:30,953 --> 00:14:32,535 Fuck you, too, bitch Call the cops 271 00:14:32,622 --> 00:14:35,159 I'm a kill you and them loud-ass motherfucking barking dogs 272 00:14:35,291 --> 00:14:36,622 Could not be more despicable. 273 00:14:36,709 --> 00:14:40,703 It gets to a point where people don't understand the art aspect of it. 274 00:14:40,797 --> 00:14:44,256 There's always a deeper meaning people think behind when I say, 275 00:14:44,342 --> 00:14:46,049 Fuck you. But it's not. 276 00:14:46,135 --> 00:14:48,342 It really means, Fuck you, when I say, Fuck you. 277 00:14:48,429 --> 00:14:50,282 [PAUL ROSENBERG] You know, they created a monster. 278 00:14:50,306 --> 00:14:52,092 I had a good teacher, you know. 279 00:14:53,518 --> 00:14:57,136 And through all that controversy and shit, Jimmy was like, 280 00:14:57,230 --> 00:14:58,265 Let him be him. 281 00:14:58,356 --> 00:15:00,267 And I don't give a fuck what anybody thinks. 282 00:15:00,358 --> 00:15:01,393 [MAN] Why? 283 00:15:01,484 --> 00:15:03,316 When you're a racehorse, right, 284 00:15:03,403 --> 00:15:05,815 the reason why they put blinders on these things, 285 00:15:05,905 --> 00:15:09,068 'cause if you look at the horse on the left or the horse on the right, 286 00:15:09,158 --> 00:15:10,990 you're gonna miss a step. 287 00:15:16,666 --> 00:15:19,704 So that's why those horses have fucking blinders on. 288 00:15:19,794 --> 00:15:23,003 And that's what people should have. When you're running after something, 289 00:15:23,089 --> 00:15:25,484 you should not look left and right. What does this person think? 290 00:15:25,508 --> 00:15:27,590 What does that person think? No. 291 00:15:27,677 --> 00:15:29,543 Go. Go. Go. 292 00:15:32,932 --> 00:15:34,093 Go, shorty 293 00:15:34,183 --> 00:15:35,423 It's your birthday 294 00:15:35,518 --> 00:15:37,885 We gon' party like it's yo birthday 295 00:15:37,979 --> 00:15:40,516 We gon' sip Bacardi like it's yo birthday 296 00:15:40,648 --> 00:15:42,126 [STEVE STOUTE] Dre was steady cookin'. 297 00:15:42,150 --> 00:15:44,517 [DR. DRE] Aftermath became so fuckin' successful. 298 00:15:44,610 --> 00:15:48,899 Do I think Eminem and Dr. Dre is responsible for a lot of my success? 299 00:15:48,990 --> 00:15:52,654 I'm gonna say, hell, yeah. 300 00:15:53,202 --> 00:15:55,614 [DR. DRE] There was the 50 Cent album that came, 301 00:15:55,705 --> 00:15:58,823 The Game album that came, a couple of Eminem albums that came. 302 00:15:58,916 --> 00:16:00,907 [PETER] And of course, the Chronic 2001 303 00:16:01,002 --> 00:16:03,494 sold more than 10 million copies, so Jimmy was vindicated. 304 00:16:03,588 --> 00:16:04,828 It just blew up. 305 00:16:04,922 --> 00:16:07,960 But his whole thing was always about trying to put people in the room 306 00:16:08,050 --> 00:16:10,132 with other people that would be unexpected. 307 00:16:10,219 --> 00:16:12,631 I need everybody to move out the way. Okay? 308 00:16:12,722 --> 00:16:14,884 Teddy Riley's comin' through. Have you met Teddy? 309 00:16:14,974 --> 00:16:17,215 Teddy. Would you like any cookies? 310 00:16:17,310 --> 00:16:19,517 It's not seeing around corners, 311 00:16:19,604 --> 00:16:21,470 it's a sense of clarity. He can see things. 312 00:16:21,564 --> 00:16:23,771 Like, This thing is great and this thing is great. 313 00:16:23,858 --> 00:16:24,877 This thing is gonna lead to... 314 00:16:24,901 --> 00:16:29,361 Let's get retarded in here 315 00:16:29,447 --> 00:16:30,847 [WILL.I.AM] Put her in the group... 316 00:16:31,491 --> 00:16:32,902 Sign her to your label. 317 00:16:33,117 --> 00:16:35,404 I don't have a label. You do now. 318 00:16:36,412 --> 00:16:38,073 Let's get retarded 319 00:16:40,458 --> 00:16:44,042 Great. You hit it out the park. I think you need three more. 320 00:16:44,629 --> 00:16:48,372 So we turned in Where's the Love, Hey, Momma and Shut Up. 321 00:16:48,466 --> 00:16:52,084 - And he still told me, You need three more. - You're not done. 322 00:16:52,178 --> 00:16:54,615 You need another one like this. You need another one like that. 323 00:16:54,639 --> 00:16:57,176 Oh, this thing is great and this thing is great. 324 00:16:57,266 --> 00:16:59,177 This thing is gonna lead to... 325 00:16:59,352 --> 00:17:00,871 [SINGING] A few times I've been around that track 326 00:17:00,895 --> 00:17:03,102 So it's not just gonna happen like that 327 00:17:03,189 --> 00:17:06,056 'Cause I ain't no hollaback girl I ain't no hollaback girl 328 00:17:06,150 --> 00:17:08,128 [STOUTE] This thing is great and this thing is great. 329 00:17:08,152 --> 00:17:10,860 This thing is gonna lead to... 330 00:17:10,947 --> 00:17:14,656 If you see us in the club We'll be actin' real nice 331 00:17:14,742 --> 00:17:18,451 If you see us on the floor You'll be watchin' all night 332 00:17:18,538 --> 00:17:20,120 LUKE WOOD: Jimmy was on a roll. 333 00:17:20,206 --> 00:17:24,165 Nelly Furtado, Timbaland, Pussycat Dolls, Gwen Stefani, Black Eyed Peas. 334 00:17:24,252 --> 00:17:26,459 It was the biggest label in the planet. 335 00:17:26,712 --> 00:17:29,921 But right when I got to Interscope, Jimmy said to me... 336 00:17:30,007 --> 00:17:31,293 The business is in crisis. 337 00:17:38,641 --> 00:17:42,976 [MAN] In the past, the music business has been able to exploit new technology. 338 00:17:43,062 --> 00:17:45,144 [MAN 2] This time, that's not working. 339 00:17:45,231 --> 00:17:47,222 [MAN 3] The Internet has changed the equation. 340 00:17:47,441 --> 00:17:50,934 By every measure, there's a crisis in the music business. 341 00:17:53,072 --> 00:17:54,983 [MODEM SOUNDS] 342 00:18:03,332 --> 00:18:06,495 We explained to Dre what Napster was 343 00:18:06,836 --> 00:18:08,873 and he goes, Just show me. 344 00:18:08,963 --> 00:18:13,753 We entered, Dr. Dre and, like, 400,000 songs 345 00:18:13,843 --> 00:18:15,504 of his came up for free. 346 00:18:15,636 --> 00:18:16,967 Oh, wow. 347 00:18:17,054 --> 00:18:18,089 This is free? 348 00:18:18,180 --> 00:18:21,673 It's people tradin' music one song at a time? 349 00:18:21,976 --> 00:18:25,640 And from there, I realized how toast we really were. 350 00:18:25,730 --> 00:18:29,189 Then he went on a kind of anti-piracy crusade. 351 00:18:32,778 --> 00:18:35,486 And I immediately called Doug. I said, Doug, we are so screwed, 352 00:18:35,573 --> 00:18:37,029 you have no idea. 353 00:18:37,116 --> 00:18:38,277 This party is over. 354 00:18:38,367 --> 00:18:41,655 - No, it's not. No, it's not. - Yes, it is. Yes, it is. 355 00:18:41,746 --> 00:18:45,831 [REPORTER] The industry sold more than 100 million fewer CDs and cassettes 356 00:18:45,916 --> 00:18:47,406 than it did two years ago. 357 00:18:48,169 --> 00:18:49,625 He predicted it. 358 00:18:50,212 --> 00:18:51,828 [ROCK MUSIC PLAYING] 359 00:19:07,438 --> 00:19:09,054 [JIMMY] I saw music, 360 00:19:09,148 --> 00:19:11,560 the distribution of it, the elegance of it, 361 00:19:11,651 --> 00:19:14,769 the album, the art, the CD, just kind of 362 00:19:15,571 --> 00:19:16,571 disintegrating. 363 00:19:17,406 --> 00:19:19,147 [STEVE BERMAN] It made him crazy, 364 00:19:19,241 --> 00:19:22,575 watching everything that they had been through to create 365 00:19:23,287 --> 00:19:25,324 fall apart with technology. 366 00:19:25,414 --> 00:19:27,576 Every artist is being ripped off. 367 00:19:28,000 --> 00:19:31,038 If anybody says anything other than that, it's nonsense. 368 00:19:31,170 --> 00:19:35,334 It's piracy, and it's affecting anyone that's involved in music. 369 00:19:35,466 --> 00:19:38,754 That kinda sucks for the artist but that's... I mean, that's just the reality. 370 00:19:38,844 --> 00:19:41,211 [STOUTE] So Jimmy had a meeting with Intel. 371 00:19:41,305 --> 00:19:44,673 He wanted to understand how to fix the problem. 372 00:19:44,767 --> 00:19:46,804 And this guy's response to Jimmy was, 373 00:19:46,894 --> 00:19:49,431 Not all businesses are meant to last forever. 374 00:19:51,107 --> 00:19:53,223 [JIMMY] So I said to Doug Morris, I said, 375 00:19:53,317 --> 00:19:57,231 Man, I do not wanna be the guy that sold the last CD. 376 00:19:57,571 --> 00:19:59,278 [APPLAUSE] 377 00:20:00,700 --> 00:20:02,782 We have something really exciting for you today. 378 00:20:04,245 --> 00:20:07,408 [DOUG] Here's a guy who presented a complete idea. 379 00:20:07,498 --> 00:20:11,913 You can download an entire CD into iPod in five to 10 seconds. 380 00:20:12,002 --> 00:20:14,585 [DOUG] And showed us how we could make money again. 381 00:20:14,672 --> 00:20:16,650 First call I made. Jimmy, you gotta meet this guy. 382 00:20:16,674 --> 00:20:18,210 This guy's like no one you ever met. 383 00:20:18,300 --> 00:20:20,086 [JIMMY] So I went up there, and I met him. 384 00:20:20,177 --> 00:20:24,091 And it gave me a feeling of when I first got in the record business. 385 00:20:24,223 --> 00:20:27,056 Like, Oh. This is where the party is. 386 00:20:27,476 --> 00:20:29,183 The party's at Steve's house. [CHUCKLES] 387 00:20:29,270 --> 00:20:32,513 BONO: He would see Steve Jobs as a creative person, 388 00:20:32,648 --> 00:20:35,836 one of those people he'd always looked up to and admired and wanted to work with. 389 00:20:35,860 --> 00:20:38,147 It's like I need that kind of person. 390 00:20:38,362 --> 00:20:40,194 [JIMMY] I wanted to learn from this guy 391 00:20:40,281 --> 00:20:43,945 and understand how and why they do what they do. 392 00:20:44,160 --> 00:20:46,071 [DOUG] And they both were workaholics. 393 00:20:46,162 --> 00:20:50,201 If there was 25 hours in the day, they would try for 26. 394 00:20:50,291 --> 00:20:53,784 They never stopped going for what they were tryin' to do. 395 00:20:55,087 --> 00:20:56,543 [PHONE RINGING] 396 00:21:03,888 --> 00:21:05,490 [GWEN] Hey, Jimmy. [JIMMY] [ON PHONE] There you are. 397 00:21:05,514 --> 00:21:08,256 - How was the tour? - I just landed. I'm in the car. 398 00:21:08,350 --> 00:21:09,431 I'm just gonna go home. 399 00:21:09,518 --> 00:21:11,288 Well, I have a studio booked with Pharrell right now. 400 00:21:11,312 --> 00:21:14,166 And if you wanna work with this guy you gotta go down to the studio now, Gwen. 401 00:21:14,190 --> 00:21:17,228 [CHUCKLES] I'm so tired. I need to sleep is what I need to do right now. 402 00:21:17,318 --> 00:21:19,525 I'm gonna do it, but I gotta get inspired. 403 00:21:21,197 --> 00:21:22,687 [PLAYING PIANO] 404 00:21:27,536 --> 00:21:30,528 [SINGING] What an amazing time 405 00:21:31,582 --> 00:21:34,324 What a family 406 00:21:36,629 --> 00:21:40,122 After the years go by 407 00:21:46,430 --> 00:21:48,842 [DR. DRE] You know what? When it comes to release dates, 408 00:21:49,016 --> 00:21:54,261 I think release dates are the enemy of creativity. 409 00:21:56,524 --> 00:21:58,060 You know? You never know 410 00:21:58,150 --> 00:22:00,517 when you're gonna be inspired, what's gonna inspire you, 411 00:22:00,611 --> 00:22:04,479 and you can't put a time limit on creativity. 412 00:22:08,410 --> 00:22:13,246 You know, I don't know if the idea that I have today is the good idea. 413 00:22:13,958 --> 00:22:15,869 You don't know. You know what I mean? 414 00:22:15,960 --> 00:22:17,075 Cut. 415 00:22:18,087 --> 00:22:19,327 We're artists. 416 00:22:19,421 --> 00:22:21,082 We're just bein' creative. 417 00:22:23,050 --> 00:22:26,884 So it's, like, Man, shut the fuck up and let us do our job. 418 00:22:29,348 --> 00:22:33,182 And then, we'll give it to you, and you can make your money. 419 00:22:34,687 --> 00:22:40,774 And every piece of music that I do or create, it isn't for the public. 420 00:22:41,694 --> 00:22:42,775 Oh, shit. 421 00:22:42,862 --> 00:22:45,103 Fuck out of here, Charlie. [LAUGHS] 422 00:22:46,115 --> 00:22:51,531 [JIMMY] What frustrates me the most about Dre is easily what he considers perfection. 423 00:22:51,787 --> 00:22:54,950 And I think what he's calling perfection 424 00:22:55,040 --> 00:22:57,748 is really something else disguised as perfection. 425 00:22:57,835 --> 00:23:00,623 You know? So I don't wanna psychoanalyze him 426 00:23:00,713 --> 00:23:03,580 'cause that is a door I don't wanna walk into. 427 00:23:03,924 --> 00:23:06,382 So listen, let's see what we can do on this verse... 428 00:23:06,468 --> 00:23:08,864 [SNOOP DOGG] You can't smoke no regular blunt when you come see Dr. Dre. 429 00:23:08,888 --> 00:23:11,721 - So I gotta come right or I don't come at all. - Play it back. 430 00:23:11,807 --> 00:23:15,300 [STEVE] Time is not a factor in anything Dr. Dre does. 431 00:23:16,061 --> 00:23:17,222 It doesn't exist. 432 00:23:17,313 --> 00:23:19,600 [STOUTE] You wanna see a master at work? 433 00:23:19,690 --> 00:23:22,432 Go in studio with Dre. Just watch him. 434 00:23:23,110 --> 00:23:25,477 I've never seen anybody do it like him. 435 00:23:25,571 --> 00:23:26,902 How the fuck's he doin' that? 436 00:23:26,989 --> 00:23:28,400 What's your approach? 437 00:23:28,490 --> 00:23:31,699 [LUKE] Dre's not just an engineer, which is an incredibly technical craft. 438 00:23:31,785 --> 00:23:33,696 He's not just an artist, not just a mixer. 439 00:23:33,787 --> 00:23:35,619 He's a producer and a songwriter. 440 00:23:35,706 --> 00:23:38,268 I don't know whatever that word is in Latin, but he's that threat. 441 00:23:38,292 --> 00:23:41,205 [STEVE] He operates only for the sake of what he's creating. 442 00:23:41,295 --> 00:23:43,332 [EMINEM] That's why his sound is like it is. 443 00:23:43,422 --> 00:23:47,711 [GWEN] Because he has put every bit of himself into it. 444 00:23:47,801 --> 00:23:50,418 But somewhere along the line, I don't know what it was, 445 00:23:50,512 --> 00:23:52,344 but whenever we got in the studio, 446 00:23:52,431 --> 00:23:56,015 he would play me shit and I'd be like, Yo, that's fuckin' crazy. 447 00:23:56,101 --> 00:23:59,844 And he'd be like, I gotta change this line and I gotta change that line. 448 00:23:59,939 --> 00:24:01,459 I don't like the snare drum on this. 449 00:24:01,523 --> 00:24:03,184 Take the snare drum out of the row. 450 00:24:03,275 --> 00:24:06,108 - I don't like the way this beat sounds. - Do it again. Do it again. 451 00:24:06,195 --> 00:24:08,673 I like this part of the beat but I don't like this part of the beat. 452 00:24:08,697 --> 00:24:10,028 [SCATTING] 453 00:24:10,240 --> 00:24:11,275 Stick. 454 00:24:13,243 --> 00:24:15,931 [BRUCE SPRINGSTEEN] When you're tryin' to push the boundaries on things, 455 00:24:15,955 --> 00:24:18,242 when you're moving into different types of, 456 00:24:18,624 --> 00:24:22,492 you know, frontiers that hadn't been tested before, 457 00:24:23,170 --> 00:24:26,379 sometimes you need to be indulged. 458 00:24:28,550 --> 00:24:29,836 [SNOOP DOGG] Detox. 459 00:24:29,927 --> 00:24:31,167 [STEVE] Detox. 460 00:24:32,179 --> 00:24:33,840 Dre was workin' on Detox for a long time. 461 00:24:33,931 --> 00:24:38,516 [SNOOP DOGG] I dropped five albums since the day Detox supposed to come out 462 00:24:39,061 --> 00:24:40,893 to the day it didn't come out. 463 00:24:41,021 --> 00:24:42,136 Five albums. 464 00:24:42,231 --> 00:24:43,972 [JIMMY] Everybody was waitin' for Detox. 465 00:24:44,066 --> 00:24:46,899 [SNOOP DOGG] But his standards wouldn't allow him to put it out. 466 00:24:46,986 --> 00:24:48,317 [STEVE] Nope. Nope. 467 00:24:48,404 --> 00:24:49,986 Over and over and over again. 468 00:24:50,072 --> 00:24:51,858 [EMINEM] I don't know what he's lookin' for. 469 00:24:51,949 --> 00:24:54,156 I don't know if he knows what he's lookin' for. 470 00:24:55,452 --> 00:24:56,680 I've been through writer's block 471 00:24:56,704 --> 00:25:00,072 and I've also been through many, many times where I'm not sure of myself. 472 00:25:00,582 --> 00:25:02,914 But my shit was garbage. 473 00:25:03,002 --> 00:25:04,584 That's not garbage, though. 474 00:25:04,670 --> 00:25:06,160 [MUSIC PLAYING] 475 00:25:06,422 --> 00:25:09,790 [NICOLE] Everything forAndre is based on what he feels. 476 00:25:10,259 --> 00:25:13,752 If it doesn't feel good, it's not happening. 477 00:25:13,887 --> 00:25:17,175 If he's feelin' it, you cannot stop him. 478 00:25:17,266 --> 00:25:19,803 You know, it's like blood running through your veins. 479 00:25:19,893 --> 00:25:24,433 That means a lot of time spent away in a head space. 480 00:25:24,606 --> 00:25:27,849 Searchin' for the notes, the sounds and stuff. 481 00:25:27,943 --> 00:25:29,684 That's a constant for him. 482 00:25:30,404 --> 00:25:33,772 I respect his creativity. 483 00:25:33,866 --> 00:25:35,607 I respect the music. 484 00:25:35,701 --> 00:25:38,033 We know what he's doing. We know what it takes. 485 00:25:38,203 --> 00:25:40,444 But, you know, 486 00:25:41,540 --> 00:25:44,749 there have been certain times when I wasn't sure if, 487 00:25:44,835 --> 00:25:47,372 you know, we were gonna be able to make it through. 488 00:25:49,798 --> 00:25:52,085 [VICKI] Look, this is what we married. 489 00:25:52,843 --> 00:25:55,380 If you're gonna say, I want an ordinary husband, 490 00:25:55,637 --> 00:25:57,753 well, then, you can't many a genius. 491 00:25:57,848 --> 00:26:01,887 A lot of extremes because genius needs to feed itself. 492 00:26:01,977 --> 00:26:03,968 It needs to make its own hours. 493 00:26:04,480 --> 00:26:06,972 It needs to not talk to you when it doesn't want to. 494 00:26:07,483 --> 00:26:10,145 And it needs to be the sickest in the house. 495 00:26:11,445 --> 00:26:14,107 I didn't wanna get a divorce until I did. 496 00:26:18,702 --> 00:26:20,409 [JIMMY] You know, it's... 497 00:26:20,496 --> 00:26:23,579 I would imagine that it would be very hard to be married to me 498 00:26:23,665 --> 00:26:28,660 because I was so focused on what I was trying to accomplish. 499 00:26:29,505 --> 00:26:33,749 [VICKI] He had always been that much of a firebrand, 500 00:26:33,842 --> 00:26:37,005 and that intense, but I could take it. 501 00:26:40,015 --> 00:26:45,010 We could've said to each other, Hey, big shot, take it down a notch. 502 00:26:45,437 --> 00:26:47,457 But neither of us really wanted to take it down a notch. 503 00:26:47,481 --> 00:26:50,974 We wanted to be exactly who each of us had become. 504 00:26:53,028 --> 00:26:57,113 [LARRY GORDON] Once Vicki was really out of his life, a wife who had planned everything, 505 00:26:57,199 --> 00:27:01,284 he needed help because his father may have been a longshoreman, okay, 506 00:27:01,370 --> 00:27:02,735 but he was a prince. 507 00:27:02,830 --> 00:27:09,202 So now it took about 40 of us to fill up that void, including Dre and Nicole. 508 00:27:10,879 --> 00:27:12,961 [JIMMY] I was frustrated with the music business, 509 00:27:13,048 --> 00:27:14,808 I was frustrated that I just got divorced... 510 00:27:15,467 --> 00:27:16,957 And I had no center. 511 00:27:17,886 --> 00:27:22,972 And whenever I get sad or I get scared or I get in trouble in any way, 512 00:27:23,058 --> 00:27:26,722 I wish I knew other therapeutic ways of doing things. 513 00:27:26,812 --> 00:27:31,397 But the only thing I know how to do is completely bury myself, 514 00:27:31,483 --> 00:27:35,602 to a point of absurdity, into my work. 515 00:27:47,624 --> 00:27:50,082 [DR. DRE] I was here at my beach house 516 00:27:50,169 --> 00:27:53,252 and I decided just to walk out on the balcony to get some air 517 00:27:53,338 --> 00:27:55,955 and Jimmy Lovine, he was walkin' up the beach. 518 00:27:56,049 --> 00:27:58,256 What's up? He's like, I'm gonna come up. 519 00:27:58,594 --> 00:28:01,302 So he comes up the stairs. 520 00:28:01,763 --> 00:28:03,424 We have a sit-down right here. 521 00:28:08,270 --> 00:28:10,261 So we're just sittin' down, shootin' the shit. 522 00:28:10,355 --> 00:28:13,313 And I told him about my lawyer approachin' me about... 523 00:28:13,400 --> 00:28:15,670 There's a sneaker company that wants him to endorse somethin'. 524 00:28:15,694 --> 00:28:18,652 And I'm like, Man, listen, I don't know anything about fashion 525 00:28:18,739 --> 00:28:19,854 or anything like that. 526 00:28:19,948 --> 00:28:23,612 Andre put his name on two solo albums in two decades. 527 00:28:24,036 --> 00:28:26,118 He treated products the same way. 528 00:28:26,205 --> 00:28:28,697 He turned down dozens of endorsements. 529 00:28:28,790 --> 00:28:30,952 [JIMMY] You ask Dre to do somethin' like that, 530 00:28:31,043 --> 00:28:33,876 his first response is, No. 531 00:28:33,962 --> 00:28:34,962 No, no, no... 532 00:28:35,005 --> 00:28:36,541 - No. - Then he breathes. 533 00:28:36,798 --> 00:28:39,256 Hell, no. I wear the same shit every day. You know? 534 00:28:39,343 --> 00:28:40,653 I wear the same sneakers every day. 535 00:28:40,677 --> 00:28:42,213 And so I'm tellin' Jimmy this story. 536 00:28:42,304 --> 00:28:45,217 And out of the blue, he's like, Dre, man, fuck sneakers. 537 00:28:45,307 --> 00:28:47,844 - No, you don't sell sneakers, you sell... - Speakers. 538 00:28:47,935 --> 00:28:48,935 Fuck sneakers... 539 00:28:48,977 --> 00:28:49,977 You should do speakers. 540 00:28:50,062 --> 00:28:51,928 All kinds of different speakers. 541 00:28:52,814 --> 00:28:54,600 Speakers and headphones. 542 00:28:55,067 --> 00:28:56,478 And he said, We can do that? 543 00:28:56,568 --> 00:28:58,479 I said, We can absolutely do that. 544 00:28:58,570 --> 00:29:00,231 And I'm like, Yeah, you know what? 545 00:29:00,322 --> 00:29:01,812 We could call it 'Beats.' 546 00:29:02,157 --> 00:29:04,774 He's like, That's it, and just got up and left. 547 00:29:10,123 --> 00:29:13,366 I think from the moment he walked up to the moment he left, 548 00:29:13,460 --> 00:29:15,076 maybe 10 minutes. 549 00:29:16,213 --> 00:29:18,796 A few days later, he calls me up to his office. 550 00:29:18,966 --> 00:29:22,425 Next thing you know, I'm sittin' there, Iookin' at 100 different pairs of headphones 551 00:29:22,511 --> 00:29:25,594 with all these designs and that's when I knew, 552 00:29:25,681 --> 00:29:27,137 Okay, we're really doin' this. 553 00:29:27,641 --> 00:29:29,302 [MUSIC PLAYING] 554 00:29:31,395 --> 00:29:34,513 [JIMMY] We realized that all headphones sounded boring 555 00:29:34,606 --> 00:29:36,313 and looked like medical equipment. 556 00:29:36,400 --> 00:29:37,920 - Man, they ugly as fuck. - [ALL LAUGH] 557 00:29:38,026 --> 00:29:42,645 [JIMMY] We wanted more bass in these headphones to exaggerate all of it. 558 00:29:43,532 --> 00:29:45,819 We wanted to put it on steroids. 559 00:29:45,909 --> 00:29:51,370 The Bose headphones, they were advertisin' noise-canceling... Total quiet. 560 00:29:51,456 --> 00:29:53,743 Jimmy says, Noise-canceling? 561 00:29:54,501 --> 00:29:55,707 [SNORING] 562 00:29:55,794 --> 00:29:59,503 Yeah, they're the headphones if you wanna go to sleep on a plane. 563 00:30:00,716 --> 00:30:03,458 Our headphones are the where's-the-party headphones. 564 00:30:03,885 --> 00:30:05,592 [UPBEAT MUSIC PLAYING] 565 00:30:09,558 --> 00:30:11,786 [JIMMY] So we found Robert Brunner, this incredible designer, 566 00:30:11,810 --> 00:30:13,551 and we also hooked up with Monster, 567 00:30:13,645 --> 00:30:16,763 which was owned by Noel Lee, who's an audio engineer. 568 00:30:16,857 --> 00:30:20,441 I went to Steve Jobs and I said, Steve, I wanna make a headphone with Dr. Dre. 569 00:30:20,527 --> 00:30:22,647 He said, Well, Jimmy, you can get killed in hardware. 570 00:30:22,738 --> 00:30:26,948 - It's not as easy as it looks. - [LUKE] It's a different kind of business. 571 00:30:27,034 --> 00:30:28,945 We had to learn to be a complete sandwich shop. 572 00:30:29,077 --> 00:30:32,157 We couldn't just come up with the recipe. We had to actually cut the pastrami. 573 00:30:33,081 --> 00:30:35,573 Everyone felt we weren't gonna be able to sell headphones 574 00:30:35,667 --> 00:30:37,770 'cause they were given away for free with all the phones. 575 00:30:37,794 --> 00:30:40,627 But I figured if we can get them on the right musicians, 576 00:30:40,714 --> 00:30:42,546 then kids 'II try 'em- 577 00:30:42,632 --> 00:30:44,168 And once they hear them, 578 00:30:44,259 --> 00:30:47,092 I know they'll never go back to somethin' that sounds crappy. 579 00:30:48,597 --> 00:30:50,053 So everywhere I'd go, 580 00:30:50,140 --> 00:30:52,848 I'd put the headphones on people and I'd take a picture. 581 00:30:52,934 --> 00:30:56,017 You walked in his office, you were getting hit with a flash. 582 00:30:56,104 --> 00:30:57,874 It was the constant, What do you think of these? 583 00:30:57,898 --> 00:30:59,388 What do you think of these? 584 00:30:59,483 --> 00:31:01,349 [JIMMY] I got to be obsessive about it. 585 00:31:01,443 --> 00:31:03,684 [STEP JOHNSON] You were not gettin' out of that office 586 00:31:03,779 --> 00:31:05,798 unless Jimmy could take a picture, click, click, click. 587 00:31:05,822 --> 00:31:09,190 And if you refused to put the Beats in your videos? 588 00:31:09,451 --> 00:31:13,035 Oh, shit, Jimmy might cut your budget. [LAUGHING] 589 00:31:13,455 --> 00:31:15,287 [UPBEAT MUSIC PLAYING] 590 00:31:16,583 --> 00:31:20,372 You gotta remember Beats went big over in the urban community. 591 00:31:20,462 --> 00:31:22,920 And once we made it hip, it was a fashion statement. 592 00:31:23,006 --> 00:31:25,748 It was, like, the hood thing. It was, like, This is what we do. 593 00:31:26,635 --> 00:31:29,923 But Jimmy and Dre created this thing out of nothing. 594 00:31:30,013 --> 00:31:33,506 Hey, you guys wanna wear Dre's headphones? 595 00:31:34,351 --> 00:31:36,012 Dre loves you. He's gonna send you some. 596 00:31:36,144 --> 00:31:39,762 Okay, thanks, Katy Perry and whoever the fuck else I call. 597 00:31:42,484 --> 00:31:44,145 [MUSIC PLAYING] 598 00:31:49,616 --> 00:31:51,698 [SINGING] Ma ma ma ma 599 00:31:53,578 --> 00:31:55,364 Ma ma ma ma 600 00:31:57,666 --> 00:31:59,156 Ma ma ma ma 601 00:32:00,460 --> 00:32:02,952 [JIMMY] Lady Gaga walked in my office with brown hair, 602 00:32:03,046 --> 00:32:04,662 Italian girl from New York, 603 00:32:04,756 --> 00:32:08,750 and started tellin' me about Andy Warhol and dance music, 604 00:32:08,844 --> 00:32:12,087 but yet, industrial and paintings. 605 00:32:12,347 --> 00:32:15,681 I don't know. She confused me so much that I signed her, you know. 606 00:32:15,767 --> 00:32:17,758 [LUKE] No one at Interscope in the executive level 607 00:32:17,853 --> 00:32:20,015 believed that Gaga could be as big as it could be. 608 00:32:20,105 --> 00:32:23,564 It felt still like house music, dance music, disco. 609 00:32:23,650 --> 00:32:26,893 But Jimmy said, I was at a club with Timbaland and I saw the room move. 610 00:32:26,987 --> 00:32:28,603 It felt like pop music. 611 00:32:28,697 --> 00:32:31,109 - It felt like it could break through. - [JIMMY] Hey. 612 00:32:31,199 --> 00:32:33,782 - Hey. - It's good to be the headliner, right? 613 00:32:33,910 --> 00:32:36,197 - [CHUCKLING] - Let's go. 614 00:32:39,207 --> 00:32:44,919 [SINGING] Can't read my, can't read my No, you can't read my poker face 615 00:32:45,839 --> 00:32:46,839 Let's go. 616 00:32:46,923 --> 00:32:52,544 Can't read my, can't read my No, you can't read my poker face 617 00:32:52,637 --> 00:32:54,594 Let's go, Coachella. Come on! 618 00:32:56,349 --> 00:32:59,808 [JIMMY] Beats and Lady Gaga both got transformed 619 00:32:59,895 --> 00:33:02,853 through music videos and through relationships. 620 00:33:03,064 --> 00:33:06,978 Not around the culture, not over the culture, but in the culture. 621 00:33:07,068 --> 00:33:08,963 - This is for you guys... - [KATHIE LEE GIFFORD] What did you do? 622 00:33:08,987 --> 00:33:10,648 - What are these? - Beats by Dr. Dre. 623 00:33:11,615 --> 00:33:13,176 [LADY GAGA] They're the best headphones in the world... 624 00:33:13,200 --> 00:33:14,920 - Oh, you're kidding... - Yeah, I love them. 625 00:33:15,744 --> 00:33:21,285 [JIMMY] They went from 27,000 to 1,600,000 headphones in one year. 626 00:33:21,374 --> 00:33:23,655 [LUKE] We started with artists, quickly moved to athletes. 627 00:33:23,710 --> 00:33:25,121 The marketing was natural. 628 00:33:25,212 --> 00:33:28,876 And athletes embraced Beats because music is part of the ritual of training. 629 00:33:30,133 --> 00:33:32,966 [JIMMY] The 2008 Olympics in Beijing, 630 00:33:33,053 --> 00:33:35,215 there's the American basketball team 631 00:33:35,305 --> 00:33:39,219 comin' off the plane in Beijing wearing our headphones. 632 00:33:39,309 --> 00:33:43,303 When we saw the explosive response to the LeBron thing, 633 00:33:43,396 --> 00:33:48,141 we started to realize that this original vision of culture and product 634 00:33:48,235 --> 00:33:50,397 was happening before your very eyes. 635 00:33:51,571 --> 00:33:53,131 [LUKE] We said, Music's about identity. 636 00:33:53,198 --> 00:33:55,176 So let's make every country have their own product. 637 00:33:55,200 --> 00:33:56,511 [FEMALE REPORTER] It's a big controversy. 638 00:33:56,535 --> 00:33:59,744 They're not supposed to wear anything that's not one of the official sponsors. 639 00:33:59,829 --> 00:34:01,911 And so now they want the athletes to take them off. 640 00:34:01,998 --> 00:34:03,488 That should be a course at Harvard. 641 00:34:03,583 --> 00:34:05,369 I'm tellin' ya, it was so brilliant. 642 00:34:05,460 --> 00:34:07,542 [MALE REPORTER] The FIFA World Cup has banned players 643 00:34:07,629 --> 00:34:10,121 from using the popular Dr. Dre headphones. 644 00:34:10,507 --> 00:34:14,296 The most popular-selling headphones have been banned from the NFL. 645 00:34:14,386 --> 00:34:16,673 The speculation is Beats loves this. 646 00:34:16,763 --> 00:34:18,970 That's the purpose behind Beats doing that, right? 647 00:34:19,057 --> 00:34:20,910 [DOUG] Now, no one's gonna be able to do that again. 648 00:34:20,934 --> 00:34:21,934 That trick is done. 649 00:34:21,977 --> 00:34:23,704 [TRENT] Nobody's better at marketing than Jimmy. 650 00:34:23,728 --> 00:34:26,595 Nobody's better than that guy. And just relentlessly... 651 00:34:26,690 --> 00:34:29,102 The only person that does it better than him is me. 652 00:34:29,192 --> 00:34:33,151 He's got good instinct, and he is shameless, you know. 653 00:34:33,780 --> 00:34:35,646 They're like the Jordans of headphones. 654 00:34:36,157 --> 00:34:37,989 But fuck this Beats thing. 655 00:34:38,076 --> 00:34:40,408 Seriously, honestly, fuck this Beats thing. 656 00:34:40,495 --> 00:34:43,988 No, no, no, I'm tellin' you what I thought. 657 00:34:44,708 --> 00:34:46,244 This is absolutely what I thought. 658 00:34:46,585 --> 00:34:47,825 I was like, Man... 659 00:34:49,713 --> 00:34:51,875 I want Dre to make an album... 660 00:34:52,841 --> 00:34:56,425 And he's talkin' about headphones right now. 661 00:34:57,095 --> 00:34:59,073 - [AUDIENCE APPLAUDING] - Hello. How are you guys doin'? 662 00:34:59,097 --> 00:35:03,637 All right. I've been tuning speakers for my house 663 00:35:03,727 --> 00:35:06,594 and my studio and my car for over 25 years now. 664 00:35:06,855 --> 00:35:08,016 And I'm almost there. 665 00:35:08,106 --> 00:35:10,518 - I think I've almost got it right. - [LAUGHTER] 666 00:35:10,609 --> 00:35:16,104 But a lot of people either don't care or just don't know about quality sound, 667 00:35:16,197 --> 00:35:17,633 and that's why we're here right now. 668 00:35:17,657 --> 00:35:19,694 We're here to do our part to try to change that. 669 00:35:19,993 --> 00:35:21,633 [VERNA GRIFFIN] You know, many years ago, 670 00:35:21,661 --> 00:35:23,652 he said, I'm not a businessman. 671 00:35:23,747 --> 00:35:25,408 I'm a music man. 672 00:35:26,041 --> 00:35:30,251 But I would say that he has grown in the business. 673 00:35:40,221 --> 00:35:43,680 [DR. DRE] This is Brentwood. Wouldn't you know, the house that I fell in love with 674 00:35:43,767 --> 00:35:45,349 is in fuckin' Brentwood. 675 00:35:45,435 --> 00:35:46,891 This is the school right here. 676 00:35:46,978 --> 00:35:50,937 That was the school that O.♪. went to for the recital the day of the murders. 677 00:35:51,399 --> 00:35:52,810 That's crazy, huh? 678 00:35:52,901 --> 00:35:54,545 My neighbors are gonna be like, Ah, fuck. 679 00:35:54,569 --> 00:35:56,130 Another black guy's movin' in the neighborhood. 680 00:35:56,154 --> 00:35:57,736 Who the fuck is he gonna kill? 681 00:35:58,239 --> 00:36:01,072 [RAPPING] Me and my niggas tryna get it, ya bish 682 00:36:01,201 --> 00:36:04,239 Hit the house lick tell me Is you with it, ya bish 683 00:36:04,746 --> 00:36:06,908 Told my wife we should call this place Folsom. 684 00:36:07,082 --> 00:36:08,163 This is it. 685 00:36:08,249 --> 00:36:11,449 This is the last place we're ever gonna live, so we're tryin' to make it perfect. 686 00:36:13,421 --> 00:36:14,661 Yeah, yeah. 687 00:36:16,341 --> 00:36:17,752 And the studio's down there. 688 00:36:21,346 --> 00:36:23,553 So, yeah, this is the control room. 689 00:36:26,351 --> 00:36:29,013 Mic booth, which I don't know what I'm gonna do with this, 690 00:36:29,104 --> 00:36:31,186 because I hardly ever use a mic booth anymore. 691 00:36:31,815 --> 00:36:34,182 There's a certain intimacy that goes on with the artist 692 00:36:34,275 --> 00:36:36,962 when you can reach out and touch 'em and there's not a glass separating you. 693 00:36:36,986 --> 00:36:40,695 You know what I mean? So I prefer to do it where everybody's in the same room. 694 00:36:41,116 --> 00:36:45,656 This is gonna be the first studio that I've ever been in that was perfect for me. 695 00:36:45,870 --> 00:36:49,989 I've never been in a studio that was perfect and everything was right. 696 00:36:51,501 --> 00:36:53,367 This area is the master bathroom. 697 00:36:53,461 --> 00:36:55,661 [SNOOP DOGG] He's an owner now. He's in the owner's box. 698 00:36:55,755 --> 00:36:59,089 When you become an owner, you have to become sort of distant and sort of... 699 00:36:59,759 --> 00:37:02,751 To the business and not so to the entertainment side. 700 00:37:05,390 --> 00:37:07,256 [TIRES SCREECHING] 701 00:37:07,350 --> 00:37:09,011 [SIRENS BLARING] 702 00:37:12,522 --> 00:37:13,887 I didn't do it. 703 00:37:15,400 --> 00:37:16,982 I don't speed anymore. 704 00:37:17,652 --> 00:37:19,880 [TV ANNOUNCER] Minneapolis now and the potential battle brewing 705 00:37:19,904 --> 00:37:22,145 over Prince's $300 million estate. 706 00:37:22,657 --> 00:37:26,070 Family members head into court tomorrow laying claim to his fortune. 707 00:37:26,161 --> 00:37:28,744 Prince died with no known will... 708 00:37:28,830 --> 00:37:30,641 [TRENT] When I was growin' up, musicians were superheroes. 709 00:37:30,665 --> 00:37:32,497 You didn't get to see them all the time. 710 00:37:32,667 --> 00:37:35,125 You read into what they did. They were larger than life. 711 00:37:35,295 --> 00:37:36,313 And I'm not against change, 712 00:37:36,337 --> 00:37:38,920 but as music's kind of gotten co-opted as something 713 00:37:39,007 --> 00:37:41,214 that isn't the primary attention thing, 714 00:37:41,301 --> 00:37:43,237 it's the thing that happens while you're doing something else. 715 00:37:43,261 --> 00:37:45,127 And it's a way to sell you ads now... 716 00:37:45,638 --> 00:37:48,471 It's tough as a musician not to feel a bit beat down. 717 00:37:48,850 --> 00:37:51,512 [EMINEM] I don't know if Dre's vision was like Jimmy's with this, 718 00:37:51,603 --> 00:37:54,290 but there would be some times where we'd be shootin' a video till, like, 719 00:37:54,314 --> 00:37:55,349 6:00 in the morning 720 00:37:55,440 --> 00:37:58,182 and we had to do one more take with me or somebody in the video 721 00:37:58,276 --> 00:37:59,858 wearin' some goddamn headphones. 722 00:37:59,944 --> 00:38:01,704 I'm like, Man, are you fuckin' kidding me? 723 00:38:02,197 --> 00:38:06,657 Every time we did something, it was, like, Jimmy with the Beats- 724 00:38:06,910 --> 00:38:09,743 And I remember thinkin' like, Why is this so important? 725 00:38:10,205 --> 00:38:13,573 But I had no idea what the Great Gazoo was doing. 726 00:38:13,666 --> 00:38:16,624 [GREAT GAZOO] You doubt the power of the Great Gazoo? 727 00:38:18,880 --> 00:38:20,621 [TRENT] Iknew he was frustrated. 728 00:38:20,882 --> 00:38:22,998 And Jimmy and my own interests 729 00:38:23,092 --> 00:38:27,552 align around some ideas that we think are pretty fucking good, you know? 730 00:38:27,639 --> 00:38:31,633 And could take music up a notch again, make it important again. 731 00:38:31,726 --> 00:38:34,138 And that sounds pretentious, and it is pretentious. 732 00:38:34,562 --> 00:38:38,226 But I think it's also... I think it's fuckin' feasible, you know? 733 00:38:39,108 --> 00:38:42,817 [JIMMY] From 2003 on, I always wanted to be in the streaming business, 734 00:38:42,904 --> 00:38:44,381 but I'd try to get other people to do it. 735 00:38:44,405 --> 00:38:45,520 I wanted Apple to do it. 736 00:38:45,615 --> 00:38:47,856 So I used to go to Eddy and Steve all the time and say, 737 00:38:47,951 --> 00:38:50,568 Let's do streaming. And they would say, Too early. 738 00:38:50,662 --> 00:38:53,404 They just felt it wasn't right for Apple at the time. 739 00:38:54,040 --> 00:38:55,906 So I said, Man, nobody's gonna do this for us. 740 00:38:56,000 --> 00:38:59,243 Let's do it ourselves. So we built Beats Music. 741 00:38:59,462 --> 00:39:01,044 It's not just the speaker, 742 00:39:01,130 --> 00:39:03,462 it's also, how do people consume music. 743 00:39:03,550 --> 00:39:05,086 [DOUG] And that's Jimmy's new thing, 744 00:39:05,260 --> 00:39:09,595 changing the habits of people from buying to accessing. 745 00:39:09,722 --> 00:39:15,468 And if there's anyone who can do it, it's him, because of his reputation, his connections. 746 00:39:15,562 --> 00:39:19,146 [JIMMY] But Trent and I knew that streaming could not scale 747 00:39:19,232 --> 00:39:21,815 without a company like Apple behind it. 748 00:39:21,901 --> 00:39:24,518 We made some headwinds, but the truth is 749 00:39:24,612 --> 00:39:25,923 we weren't sophisticated enough, at least I wasn't, 750 00:39:25,947 --> 00:39:27,813 to understand technology wasn't there yet. 751 00:39:28,199 --> 00:39:31,942 But Apple was a place we thought we could really tie it all together 752 00:39:32,036 --> 00:39:34,403 with a culture that we really could connect with. 753 00:39:34,497 --> 00:39:37,660 [DOUG] Beats Music doesn't have the resources of an Apple 754 00:39:37,750 --> 00:39:41,914 and the 850 million credit cards and the $150 billion in the bank. 755 00:39:42,005 --> 00:39:46,124 So Jimmy's faced with, I gotta make this thing work. 756 00:39:46,593 --> 00:39:49,460 [WILL.I.AM] Apple. The biggest company on Earth. 757 00:39:49,929 --> 00:39:52,762 They got more liquid money than the American government. 758 00:39:53,057 --> 00:39:54,547 That's beyond ballin'. 759 00:39:54,893 --> 00:39:56,975 [STOUTE] So now you gotta look at it from both sides. 760 00:39:57,061 --> 00:39:59,974 Beats is a very profitable headphone company, 761 00:40:00,064 --> 00:40:03,557 and it has marketing contracts with some of the finest musicians 762 00:40:03,651 --> 00:40:04,691 and athletes in the world. 763 00:40:04,777 --> 00:40:07,439 [WILL.I.AM] Somethin' you can't spend no amount of money to create. 764 00:40:07,947 --> 00:40:09,028 Culture. 765 00:40:09,115 --> 00:40:10,196 Music, 766 00:40:10,825 --> 00:40:12,111 content, 767 00:40:13,328 --> 00:40:15,035 and a relationship with hip-hop. 768 00:40:15,538 --> 00:40:17,495 [STOUTE] Plus they got Jimmy Lovine 769 00:40:17,916 --> 00:40:21,910 to bring that kind of marketing and insight to their future success in music. 770 00:40:22,003 --> 00:40:23,493 Apple is music. 771 00:40:23,588 --> 00:40:26,080 The core of Apple is music. 772 00:40:26,174 --> 00:40:28,415 It's part of what drove Steve in this company. 773 00:40:28,509 --> 00:40:31,592 And eventually one day, Tim called me in with Eddy 774 00:40:31,679 --> 00:40:33,073 and Tim said to me, You know what? 775 00:40:33,097 --> 00:40:34,132 We're ready. 776 00:40:37,143 --> 00:40:38,143 How about Dr. Dre? 777 00:40:38,186 --> 00:40:42,100 [FEMALE REPORTER] Hip-hop mogul Dr. Dre, seeming to confirm the reported deal. 778 00:40:42,190 --> 00:40:44,978 [MALE REPORTER] A $3 billion deal to acquire Beats. 779 00:40:45,068 --> 00:40:47,025 The biggest deal in Apple's history. 780 00:40:47,278 --> 00:40:48,734 This is great for Dr. Dre. 781 00:40:48,821 --> 00:40:49,856 Oh, it's amazing. 782 00:40:49,948 --> 00:40:53,157 [EDDY CUE] This is just about us continuing to in vest in music. 783 00:40:53,242 --> 00:40:55,904 And this is the first music subscription service done right. 784 00:40:56,120 --> 00:40:57,890 [INTERVIEWER] Are you gonna really leave the record industry? 785 00:40:57,914 --> 00:41:00,246 I did. I'm a retired record executive. 786 00:41:00,625 --> 00:41:01,865 That's me. 787 00:41:03,044 --> 00:41:04,375 I'm so excited, man. 788 00:41:05,171 --> 00:41:07,128 The new beginning of my new life. 789 00:41:07,215 --> 00:41:08,376 You hear that? 790 00:41:08,633 --> 00:41:10,215 - I clean up nice. - [LAUGHTER] 791 00:41:10,551 --> 00:41:14,215 Dr. Dre has been my primary care physician for over 15 years- 792 00:41:14,806 --> 00:41:17,969 Jimmy Lovine has been that little voice inside my head. 793 00:41:18,059 --> 00:41:21,393 Both guys from the streets who built everything they have today 794 00:41:21,479 --> 00:41:23,061 by betting on themselves. 795 00:41:23,731 --> 00:41:26,018 [IMITATES BEEPING] Hey, Mr. Big Stuff. 796 00:41:26,192 --> 00:41:29,856 [LAUGHS] I said, I heard about your little business venture, 797 00:41:29,946 --> 00:41:31,812 and I said, 'That boy is smart. 798 00:41:33,408 --> 00:41:35,194 He said, Sometimes. 799 00:41:38,913 --> 00:41:40,950 The journey isn't done yet. 800 00:41:41,249 --> 00:41:42,660 You promised Detox. 801 00:41:42,750 --> 00:41:45,492 Nigga, is it gonna ever, ever, ever come out? 802 00:41:50,425 --> 00:41:53,008 [DR. DRE] [SINGING] What's... What's... What's peace? 803 00:41:53,094 --> 00:41:56,177 Peace is when you sleep with open windows on the beach 804 00:41:56,264 --> 00:41:59,131 Peace is when you clear $100 million tax-free 805 00:41:59,225 --> 00:42:01,136 Peace is when you fuckin' with me 806 00:42:01,436 --> 00:42:03,268 Uh... Yeah 807 00:42:03,730 --> 00:42:05,562 Uh... Word on the streets 808 00:42:05,648 --> 00:42:08,515 Peace is when you get locked up and you get released 809 00:42:08,609 --> 00:42:11,727 Peace is when some shit pop off And you got your heat 810 00:42:12,155 --> 00:42:13,941 [LAUGHING] 811 00:42:16,159 --> 00:42:17,570 Man, fuck stress. 812 00:42:22,248 --> 00:42:25,115 Detox, I never had any connection with it. 813 00:42:25,209 --> 00:42:26,324 It didn't work. 814 00:42:26,544 --> 00:42:28,126 I had to have a reason. 815 00:42:29,172 --> 00:42:30,628 I'm never gonna do that again. 816 00:42:31,883 --> 00:42:33,294 I wanna be inspired. 817 00:42:35,720 --> 00:42:39,384 I'm always gonna produce and find young talent, 818 00:42:39,474 --> 00:42:41,806 but I'm 30 years in, I'm 50 years old. 819 00:42:42,060 --> 00:42:45,644 It's so fuckin' difficult because makin' music is a young man's game. 820 00:43:00,703 --> 00:43:02,222 [KENDRICK LAMAR] Is it a young man's game? 821 00:43:02,246 --> 00:43:03,907 I mean, I was born in '87. 822 00:43:04,290 --> 00:43:08,534 I don't know where I'll be 15 years from now, but I know right now, 823 00:43:08,628 --> 00:43:11,336 when he say, Young man's game, all I wanna do is write. 824 00:43:12,215 --> 00:43:13,455 The classic board, 825 00:43:13,800 --> 00:43:16,212 Chronic, Marshall Mathers LP. 826 00:43:16,344 --> 00:43:18,005 Did half of Good Kid on here. 827 00:43:18,513 --> 00:43:21,426 I was nine years old the first time I met Dre, 828 00:43:21,516 --> 00:43:22,516 the first time I met Pac, 829 00:43:22,600 --> 00:43:24,600 and they was at the Compton Swap Meet on Rosecrans. 830 00:43:24,685 --> 00:43:26,972 And I was one of the kids out there on my pop's shoulder, 831 00:43:27,063 --> 00:43:29,225 watchin' him go up and down my city, 832 00:43:29,315 --> 00:43:31,522 his city, rappin' his rap lyrics. 833 00:43:31,818 --> 00:43:33,775 Dre didn't know he met me, but I met him. 834 00:43:33,861 --> 00:43:35,821 Fifteen years later, I was in the studio with him. 835 00:43:36,030 --> 00:43:38,271 Poof. Blew my mind away. 836 00:43:38,783 --> 00:43:40,148 Oh. That's sick. 837 00:43:40,243 --> 00:43:42,450 [ANNOUNCER] Please welcome, Kendrick Lamar. 838 00:43:42,537 --> 00:43:44,278 - [ALL APPLAUDING] - [KENDRICK] Yeah, yeah. 839 00:43:44,789 --> 00:43:46,029 Believe that. 840 00:43:46,833 --> 00:43:48,540 N.W.A., man. 841 00:43:48,668 --> 00:43:51,285 It was dubbed gangsta rap, but for me 842 00:43:51,379 --> 00:43:53,190 it was an intimate look at what was actually happenin' 843 00:43:53,214 --> 00:43:54,830 in our community in Los Angeles, 844 00:43:54,924 --> 00:43:56,210 and in Compton in particular. 845 00:43:58,094 --> 00:44:01,803 I feel like each and every single one of them was black superheroes where I come from. 846 00:44:01,889 --> 00:44:05,302 [DR. DRE] Back then, we weren't thinkin' about fame or fortune or anything like that. 847 00:44:05,393 --> 00:44:08,226 We were just some kids in the studio havin' fun recording. 848 00:44:08,312 --> 00:44:10,804 And I'm quite sure everybody in the music industry, 849 00:44:10,898 --> 00:44:14,983 especially those that make music, understand how precious those times are. 850 00:44:15,403 --> 00:44:17,986 [KENDRICK] Recognizin' the moment, just appreciatin' the moment, 851 00:44:18,072 --> 00:44:21,032 you know, that's the hardest thing to do, especially in the music business. 852 00:44:21,075 --> 00:44:23,692 [JIMMY] I think we just came up with great ideas for retail. 853 00:44:24,078 --> 00:44:25,785 But here's the problem with the messaging. 854 00:44:26,455 --> 00:44:28,492 No one knows what we're talking about. 855 00:44:28,583 --> 00:44:31,291 I have people that I hang out with on the weekends 856 00:44:31,377 --> 00:44:33,209 that still don't use this thing. 857 00:44:33,296 --> 00:44:38,257 What are we gonna do to get people to come into Apple Music and sign up? 858 00:44:38,342 --> 00:44:41,380 Just telling them it's there is not enough. 859 00:44:41,721 --> 00:44:43,803 We don't even know if advertising works. 860 00:44:43,931 --> 00:44:46,389 [KENDRICK] Whatever you gotta do to make it connect, 861 00:44:46,475 --> 00:44:48,512 you gotta go for it. And how you do that? 862 00:44:48,603 --> 00:44:51,311 Completely remove the motherfuckin' ego. 863 00:44:51,439 --> 00:44:53,646 Jimmy told me that. Remove the ego. 864 00:44:53,733 --> 00:44:56,350 And by the way, I don't know how to figure it out. 865 00:44:56,736 --> 00:44:58,589 [JANET MORMILE] When he first started in the business he said, 866 00:44:58,613 --> 00:45:00,024 I'm gonna make a killing... 867 00:45:00,114 --> 00:45:01,855 I'm retiring at 40. 868 00:45:01,949 --> 00:45:03,860 Then he said, Oh, when I'm 50. 869 00:45:04,327 --> 00:45:06,159 That is so not him. 870 00:45:06,287 --> 00:45:08,119 He'll create something else. 871 00:45:13,002 --> 00:45:15,414 [JIMMY] When we started Beats, we'd try to hire people. 872 00:45:15,796 --> 00:45:19,334 And we would get either engineers or people from the creative community. 873 00:45:19,425 --> 00:45:22,338 There weren't people that understood both languages. 874 00:45:22,803 --> 00:45:25,340 I said to Dre, Why don't we start a school 875 00:45:25,431 --> 00:45:28,389 that teaches kids how to combine all of it? 876 00:45:28,476 --> 00:45:30,092 - Lovine Young Academy. - There you go. 877 00:45:30,811 --> 00:45:33,929 We're on our site where they're gonna build our building 878 00:45:34,649 --> 00:45:38,062 - for our school. And it ain't cheap. - [ALL LAUGH] 879 00:45:45,368 --> 00:45:47,075 [SIRENS BLARING IN DISTANCE] 880 00:45:47,161 --> 00:45:49,528 [KENDRICK] We didn't have nobody puttin' money in our city. 881 00:45:50,206 --> 00:45:52,243 So to give back to the city of Compton, 882 00:45:52,333 --> 00:45:55,200 knowin' where we come from, that is the ultimate goal. 883 00:45:56,128 --> 00:45:58,540 All they knew was just gangbangin', you know what I'm sayin'? 884 00:45:58,631 --> 00:46:01,589 It is... That's all it was. But we recognizin' our potential now. 885 00:46:01,676 --> 00:46:04,919 Recognizin' the gifts that we have in the city, 886 00:46:05,012 --> 00:46:07,925 rather than just focusin' on the negativity. 887 00:46:08,015 --> 00:46:11,508 But the gang culture is always there. I can't sugarcoat that. 888 00:46:15,189 --> 00:46:18,398 [DR. DRE] Me and Cube were out in Compton. 889 00:46:18,484 --> 00:46:19,940 Kendrick Lamar's there. 890 00:46:20,027 --> 00:46:21,483 Game is there. 891 00:46:21,737 --> 00:46:23,523 All of these people. 892 00:46:23,864 --> 00:46:27,653 We're tlyin' to bring some love and some hope back to the city. 893 00:46:27,743 --> 00:46:30,735 We're talkin' about doin' some positive things for Compton. 894 00:46:30,830 --> 00:46:34,869 We're talkin' about puttin' some money back into the city, bringin' the city up. 895 00:46:35,251 --> 00:46:39,085 And then, this stupid-ass motherfucker comes through with the bullshit. 896 00:46:39,547 --> 00:46:41,163 Just jumped in his car 897 00:46:41,257 --> 00:46:43,669 and backed over Terry Carter and killed him. 898 00:46:44,885 --> 00:46:46,296 This man died. 899 00:46:46,554 --> 00:46:48,215 This was a good brother. 900 00:46:49,056 --> 00:46:50,672 He had a wife. He had kids. 901 00:46:50,766 --> 00:46:53,554 He was responsible for takin' in, like, 12 foster kids. 902 00:46:53,644 --> 00:46:54,759 This is a good guy. 903 00:46:54,854 --> 00:46:56,720 And all of a sudden, boom, 904 00:46:57,064 --> 00:46:59,647 we got bad news all on TV. 905 00:46:59,734 --> 00:47:02,192 And Compton's lookin' fucked up again. 906 00:47:05,698 --> 00:47:07,985 [REPORTER] Yo Suge, what was the fight about, man? 907 00:47:08,075 --> 00:47:10,692 Can you say anything about the allegations against you? 908 00:47:10,786 --> 00:47:11,821 No, dawg. 909 00:47:16,667 --> 00:47:19,604 [NEWSCASTER] One of the biggest names in rap music is in jail this morning. 910 00:47:19,628 --> 00:47:22,996 We've just learned minutes ago that producer Suge Knight was arrested. 911 00:47:23,090 --> 00:47:25,172 He's being held on $2 million bail. 912 00:47:25,259 --> 00:47:28,342 He is a pioneer in his field, working with artists like MC Hammer, 913 00:47:28,429 --> 00:47:29,840 Snoop Dogg and Tupac Shakur. 914 00:47:29,930 --> 00:47:33,673 But now, he could face murder charges after a deadly hit and run... 915 00:47:33,768 --> 00:47:35,245 [DR. DRE] Hey. [NICOLE] [ON PHONE] Hey, babe. 916 00:47:35,269 --> 00:47:36,680 [DR. DRE] What's up, love? 917 00:47:38,773 --> 00:47:40,309 - Yeah. - Where are you? 918 00:47:40,399 --> 00:47:41,981 I'm here at the beach. 919 00:47:44,111 --> 00:47:45,977 About to do some recordin' upstairs. 920 00:47:46,072 --> 00:47:47,437 That sounds good. 921 00:47:47,782 --> 00:47:49,819 - I love you. - I love you, too, baby. 922 00:47:50,284 --> 00:47:51,399 All right. 923 00:48:03,339 --> 00:48:06,923 [SNOOP DOGG] If he could tell his whole story through music, 924 00:48:07,426 --> 00:48:10,509 he would rather that than to have to talk about it. 925 00:48:11,347 --> 00:48:13,054 - Check, yeah. - [MAN] That's cool? 926 00:48:13,391 --> 00:48:14,426 Yeah, that's good. 927 00:48:15,142 --> 00:48:17,304 Check, check, check, yeah, that's money. 928 00:48:17,895 --> 00:48:19,511 I'm really wonderin'... 929 00:48:20,564 --> 00:48:21,895 [SIGHS] 930 00:48:21,982 --> 00:48:25,100 If there's somethin' I wanna say before the first verse starts... 931 00:48:25,820 --> 00:48:27,606 Um, and I'm still tryin' to figure it out. 932 00:48:27,696 --> 00:48:29,562 Let the track play real quick here. 933 00:48:32,034 --> 00:48:34,241 As I talk about the pain, is that... 934 00:48:34,453 --> 00:48:35,693 Um... 935 00:48:35,830 --> 00:48:37,241 [SIGHS] 936 00:48:37,331 --> 00:48:40,744 [RAPPING] I remember when I got started My intention was to win 937 00:48:40,835 --> 00:48:42,542 But a lot of shit changed since then 938 00:48:42,628 --> 00:48:46,041 Some old friends became enemies in the quest to victory 939 00:48:46,132 --> 00:48:47,293 But I made a vow 940 00:48:47,383 --> 00:48:48,965 Never let this shit get to me 941 00:48:49,051 --> 00:48:51,543 I let it pass so I can... Ugh 942 00:48:52,555 --> 00:48:55,843 Hmm... Ah. Just slide that to the right. Mmm. 943 00:48:55,933 --> 00:48:59,392 [RAPPING] I let it pass so I consider that part of my history 944 00:48:59,478 --> 00:49:00,684 All right, stack those up. 945 00:49:00,771 --> 00:49:02,512 Could you take some bottom out of that, son? 946 00:49:02,606 --> 00:49:04,042 It's comin' in a little bit too heavy. 947 00:49:04,066 --> 00:49:05,272 All right, next part. 948 00:49:05,359 --> 00:49:08,147 [RAPPING] So a new house for my mom that's special 949 00:49:08,237 --> 00:49:12,276 I let you go shoppin' till your feet get tired in a new Benz 950 00:49:12,366 --> 00:49:14,198 Just for you to ride in 951 00:49:14,285 --> 00:49:16,947 When I didn't have it, you provided 952 00:49:17,580 --> 00:49:18,620 Mmm. That could be better. 953 00:49:18,706 --> 00:49:20,447 Now I'm gonna come over here for a second. 954 00:49:20,541 --> 00:49:24,500 [RAPPING] I used to be a starvin' artist so I would never starve an artist 955 00:49:26,297 --> 00:49:29,710 It gets the hardest when I think about the dearly departed 956 00:49:29,800 --> 00:49:32,292 Ah, shit. Almost. A little bit to the left. 957 00:49:32,386 --> 00:49:35,924 [RAPPING] I know Eazy can see me now Lookin' down through the clouds 958 00:49:36,599 --> 00:49:38,385 Cube in the corner writin' 959 00:49:38,559 --> 00:49:40,049 We're in that 960 00:49:41,228 --> 00:49:42,889 Damn, I miss that 961 00:49:43,981 --> 00:49:46,188 I'm just talkin' to my diary 962 00:49:46,275 --> 00:49:48,753 All right, let me slide high to the right just a little bit more. 963 00:49:48,777 --> 00:49:50,859 [RAPPING] I'm just talkin' to my diary 964 00:49:51,906 --> 00:49:54,238 Shout out to my nigga' DJ Yella 965 00:49:54,325 --> 00:49:55,656 [EXHALES] 966 00:49:55,743 --> 00:49:57,179 Let me hear that again. Let me hear that. 967 00:49:57,203 --> 00:49:59,240 I don't know how I'm gonna end this shit. Get... 968 00:49:59,330 --> 00:50:00,786 I gotta figure that out. 969 00:50:01,165 --> 00:50:02,747 Yeah, let mejust, uh... 970 00:50:03,125 --> 00:50:04,661 This is gonna be a couple of hours. 971 00:50:04,752 --> 00:50:05,752 [RAPPING] All-nighters 972 00:50:05,836 --> 00:50:07,418 You in the... All-nighters 973 00:50:07,505 --> 00:50:08,607 [MAN] Are those gonna be wider? 974 00:50:08,631 --> 00:50:11,794 Those are gonna be wide, like, three and nine. Mmm-hmm. 975 00:50:11,884 --> 00:50:13,045 - [MAN] Okay. - There it is. 976 00:50:15,262 --> 00:50:17,424 [RAPPING] I'm just... I'm just... I'm just... 977 00:50:17,723 --> 00:50:19,930 I'm just... I'm just... I'm just... 978 00:50:20,226 --> 00:50:22,217 Yeah. Huh. 979 00:50:26,106 --> 00:50:27,642 Yeah, that's definitely it. 980 00:50:27,900 --> 00:50:29,106 Let's listen. 981 00:50:30,528 --> 00:50:34,647 There's a lot more to be done with the stacks and the ad-libs and the verses and shit, 982 00:50:34,949 --> 00:50:36,690 but I don't feel like doin' it right now. 983 00:50:36,784 --> 00:50:39,367 I just wanna live with it for a second and, uh... 984 00:50:40,955 --> 00:50:42,616 Wake up and see if I, uh... 985 00:50:43,666 --> 00:50:46,249 See if I'm in love with what happened tonight. 986 00:50:48,504 --> 00:50:49,790 And then we'll go from there. 987 00:50:59,974 --> 00:51:03,308 We've been together 21 years, so we know each other. 988 00:51:04,311 --> 00:51:06,143 I'm the kite and she's the rock. 989 00:51:14,613 --> 00:51:17,321 [JIMMY] When I was younger, I was scared to death. 990 00:51:17,449 --> 00:51:19,861 I didn't know where my life was gonna go. 991 00:51:20,160 --> 00:51:24,074 And then I met Roy Cicala and John Lennon and they gave me a shot. 992 00:51:24,164 --> 00:51:26,201 And then I worked with Bruce and Patti. 993 00:51:26,292 --> 00:51:28,454 And that was my college education. 994 00:51:28,544 --> 00:51:32,538 And I felt freedom. I said, Okay, I'm free from what I don't know. 995 00:51:33,507 --> 00:51:37,842 In 2012, yeah, I was successful, but I was alone. 996 00:51:38,012 --> 00:51:39,548 I was scared again. 997 00:51:40,514 --> 00:51:45,384 And then I met Liberty and I got that same feeling of direction, 998 00:51:45,477 --> 00:51:47,718 and I felt freedom again. 999 00:51:51,191 --> 00:51:53,558 - [OFFICIANT] him to be your soul mate. - Yes. 1000 00:51:53,652 --> 00:51:55,438 [MAN] Liberty was the Jimmy whisperer. 1001 00:51:55,863 --> 00:51:59,527 She made him stand up on both feet and be mature. 1002 00:51:59,908 --> 00:52:01,740 [SEAN] Everybody, give it up for... 1003 00:52:01,827 --> 00:52:04,865 - Jimmy and Liberty Lovine. - [ALL CHEERING AND APPLAUDING] 1004 00:52:07,041 --> 00:52:10,079 Now, y'all know that this is the blackest wedding 1005 00:52:11,337 --> 00:52:15,547 that a white Italian man with a rabbi has ever had in I.A. 1006 00:52:15,633 --> 00:52:16,919 [ALL LAUGHING AND APPLAUDING] 1007 00:52:17,009 --> 00:52:19,751 And we about to party, so meet us on the dance floor. 1008 00:52:19,845 --> 00:52:23,258 Let's give it up for Jimmy and Liberty Lovine! 1009 00:52:23,515 --> 00:52:25,347 - Whoo! - [UPBEAT MUSIC PLAYING] 1010 00:52:40,574 --> 00:52:44,408 Jimmy is one of the two or three greatest inventors 1011 00:52:44,495 --> 00:52:47,078 that I've known. 1012 00:52:47,498 --> 00:52:49,409 But what was his invention? 1013 00:52:49,583 --> 00:52:51,995 His invention was Jimmy Lovine. 1014 00:52:52,920 --> 00:52:54,331 There's only one of him. 1015 00:52:54,421 --> 00:52:56,128 That's the melody, man. 1016 00:52:56,548 --> 00:52:58,505 I didn't even think about doin' that. 1017 00:52:58,676 --> 00:53:01,008 [EMINEM] The innovator and the levitator. 1018 00:53:01,470 --> 00:53:03,802 But Jimmy Lovine is the levitator. 1019 00:53:03,889 --> 00:53:05,675 Dre is the innovator. 1020 00:53:05,766 --> 00:53:10,010 Dr. Dre's releasing his first new album in more than 15 years. 1021 00:53:10,104 --> 00:53:13,438 [DR. DRE] [SINGING] I'm just... I'm just... I'm just talkin' to my diary 1022 00:53:13,524 --> 00:53:16,107 [NEWSCASTER] It's inspired by the movie Straight Outta Compton. 1023 00:53:16,443 --> 00:53:20,653 Dr. Dre also revealed that he has shelved his long-awaited album Detox. 1024 00:53:21,073 --> 00:53:23,189 This is fuckin' insane, man. 1025 00:53:25,119 --> 00:53:27,597 [REPORTER] Take a look at Compton High School while you still can. 1026 00:53:27,621 --> 00:53:29,953 The plan is to tear it to the ground and rebuild it, 1027 00:53:30,040 --> 00:53:32,031 including a new performing arts center, 1028 00:53:32,126 --> 00:53:33,912 paid in part by Dr. Dre. 1029 00:53:34,086 --> 00:53:36,418 [ALL CHEERING] 1030 00:53:36,505 --> 00:53:39,839 Listen, we have some really exciting things planned for Compton High in the future, 1031 00:53:39,925 --> 00:53:42,838 and I just wanted to stop by and say congratulations to you all. 1032 00:53:43,011 --> 00:53:46,299 [NEWSCASTER] Residents passed a $350 million bond measure 1033 00:53:46,390 --> 00:53:48,222 to rebuild the entire complex 1034 00:53:48,308 --> 00:53:50,720 and Dre, who has helped the district out in the past, 1035 00:53:50,811 --> 00:53:52,552 is helping out once again. 1036 00:53:52,646 --> 00:53:55,604 [MAN] We're talking about transforming a community 1037 00:53:55,691 --> 00:53:58,729 that's been starved economically for years. 1038 00:53:59,027 --> 00:54:03,112 And we have not seen a new high school in well over 100 years. 1039 00:54:03,741 --> 00:54:06,403 The new performing arts center is on that end. 1040 00:54:06,493 --> 00:54:11,613 We really wanted to put that in a very prominent position in the community 1041 00:54:11,707 --> 00:54:13,573 right on a major thoroughfare. 1042 00:54:13,667 --> 00:54:15,999 [MAN 2] This facility will be available to the community 1043 00:54:16,086 --> 00:54:20,546 weekdays as well as weekends as much as it wants and needs to be used. 1044 00:54:21,008 --> 00:54:22,569 [DR. DRE] I was terrible in high school. 1045 00:54:22,593 --> 00:54:24,633 I struggled. I didn't like it, you know what I mean? 1046 00:54:24,678 --> 00:54:26,385 I didn't feel comfortable, you know? 1047 00:54:26,472 --> 00:54:28,429 How many kids are excited to go to school? 1048 00:54:28,515 --> 00:54:29,846 None where I'm from. 1049 00:54:30,225 --> 00:54:33,684 It's really important to have a place where kids are actually excited to go. 1050 00:54:33,771 --> 00:54:38,937 A community of like-minded people that are just out to create and learn how to create. 1051 00:54:39,026 --> 00:54:42,940 And hopefully, it can take away some of the negative stereotypes of Compton, you know, 1052 00:54:43,030 --> 00:54:46,364 that, you know, in a funny way, I felt like I was a part of. 1053 00:54:46,658 --> 00:54:48,615 Now, we're just not focusin' on the streets. 1054 00:54:48,702 --> 00:54:50,943 We're focusin' on music. We're focusin' on books. 1055 00:54:51,705 --> 00:54:53,912 And we're talkin' about a dude from our city 1056 00:54:55,667 --> 00:54:56,707 that gives everybody hope. 1057 00:54:56,794 --> 00:54:58,125 I don't care what you're doin'. 1058 00:55:01,590 --> 00:55:03,672 [VERNA] If I had had a crystal ball, 1059 00:55:03,926 --> 00:55:07,590 when I was 15 and Andre was born, 1060 00:55:07,679 --> 00:55:11,468 and I was searchin' for nickels and dimes between cushions, 1061 00:55:11,892 --> 00:55:15,305 clyin' because I didn't know howl was gonna make a meal. 1062 00:55:15,729 --> 00:55:20,724 This little chubby baby started pullin' his self up at nine months old 1063 00:55:20,818 --> 00:55:23,355 and he let go and he took off. 1064 00:55:24,488 --> 00:55:28,197 And I go back and I start thinkin' about all the steps. 1065 00:55:28,283 --> 00:55:30,194 You know, who would've thought? 1066 00:55:31,662 --> 00:55:37,408 [STOUTE] Everybody understands the story of, I got nothin' and I want somethin'. 1067 00:55:38,043 --> 00:55:39,078 Amazing. 1068 00:55:40,254 --> 00:55:43,167 [STOUTE] You know, that's what it was and that's what it is. 1069 00:55:43,590 --> 00:55:45,752 [BRUCE] If you want to accomplish something 1070 00:55:45,843 --> 00:55:47,880 that hasn't been accomplished, 1071 00:55:49,012 --> 00:55:51,595 you have to be relentlessly 1072 00:55:52,432 --> 00:55:55,265 and unapologetically determined. 1073 00:55:55,978 --> 00:55:57,685 [D.O.C.] Be true to yourself. 1074 00:55:57,771 --> 00:56:00,354 Be true to your art. Never take it for granted. 1075 00:56:00,440 --> 00:56:02,306 [ICE CUBE] You don't have to conform. 1076 00:56:02,401 --> 00:56:04,312 You could be as raw as you need to be. 1077 00:56:04,403 --> 00:56:05,893 Don't ever change who you are. 1078 00:56:05,988 --> 00:56:07,570 You can't please everybody. 1079 00:56:07,656 --> 00:56:08,987 Deliver quality. 1080 00:56:09,074 --> 00:56:11,816 Do more. Do more. You're the underdog. 1081 00:56:11,910 --> 00:56:13,446 Do it again. Do it again. Do it again. 1082 00:56:13,537 --> 00:56:15,949 Stay in the fucking saddle. 1083 00:56:16,039 --> 00:56:18,030 Treat everything like it's your first opportunity. 1084 00:56:18,125 --> 00:56:20,406 - Quit fuckin' around. - And that's it. Don't forget that. 1085 00:56:21,628 --> 00:56:23,289 - Go. - My pleasure. 1086 00:56:23,380 --> 00:56:24,461 That is a wrap. 1087 00:56:24,548 --> 00:56:25,879 Come on, let's have some lunch. 1088 00:56:25,966 --> 00:56:27,456 Cool, I hope you guys got something. 1089 00:56:27,551 --> 00:56:28,666 Cool. 1090 00:56:31,138 --> 00:56:32,594 - Is that it? - [MAN] Yeah. 1091 00:56:34,975 --> 00:56:36,160 [RAPPING] Now will there ever be a day 1092 00:56:36,184 --> 00:56:37,328 That my niggas won't ride for me? 1093 00:56:37,352 --> 00:56:38,467 For me? Nah, nah, nah 1094 00:56:38,562 --> 00:56:40,915 And will there ever be a day that your bitch won't slide with me? 1095 00:56:40,939 --> 00:56:42,179 Homie? Nah, nah, nah 1096 00:56:42,274 --> 00:56:45,114 And will it ever be a day that your hands ain't up when a nigga on stage 1097 00:56:45,193 --> 00:56:47,913 I been rollin' up haze in the studio for days just to work for a wage 1098 00:56:47,988 --> 00:56:49,591 Now I'm on, fuckin' paid in this mothafucka 1099 00:56:49,615 --> 00:56:52,232 Who got a hit just like this? And got heart and rich like this? 1100 00:56:52,326 --> 00:56:54,567 Never failed, 20 years and he still got grip like this 1101 00:56:54,661 --> 00:56:56,493 And got kids with a super hot bitch like this 1102 00:56:56,580 --> 00:56:57,932 You spendin' time tiyna get like this 1103 00:56:57,956 --> 00:56:59,642 I wrote a script like this, I'm on some shit like 1104 00:56:59,666 --> 00:57:01,466 I'm at home on the track, nigga, this my shit 1105 00:57:01,501 --> 00:57:03,583 Try to spit my clip You might get hit and divided 1106 00:57:04,171 --> 00:57:05,832 Kill shit, I 'mma talk about it 1107 00:57:05,923 --> 00:57:07,664 Laid outwith the chalk around him 1108 00:57:07,799 --> 00:57:09,399 Came back as kings, came back with rings 1109 00:57:09,426 --> 00:57:11,306 What if we fall? I never thought about it, nigga 1110 00:57:12,179 --> 00:57:15,763 Gunfire, gunfire, nah, nah, nah 1111 00:57:15,849 --> 00:57:19,092 Run at yah, run at yah, nah, nah, nah 1112 00:57:19,186 --> 00:57:25,774 We come for yah, come for yah, nah, nah, nah Set fire to my enemies 1113 00:57:26,944 --> 00:57:29,652 Fuck a rasclaat, or an enemy 1114 00:57:29,738 --> 00:57:32,480 Me got a few chains worth a hundred keys 1115 00:57:33,867 --> 00:57:37,201 Them say they wanna romp Me say, pussy, please 1116 00:57:37,287 --> 00:57:39,654 Pussy boy never worried me 1117 00:57:39,998 --> 00:57:44,458 My clips up on the streets 1118 00:57:44,544 --> 00:57:47,332 Now call the police upon me 1119 00:57:47,422 --> 00:57:50,881 A hundred keys in these streets 1120 00:57:51,843 --> 00:57:55,052 Pussy boy, now wanna romp wit me 1121 00:57:55,180 --> 00:57:58,593 Kill shit, I'm a talk about it Laid out with the chalk around him 1122 00:57:58,684 --> 00:58:00,391 Came back as kings, came back with rings 1123 00:58:00,477 --> 00:58:02,514 What if we fall? I never thought about it, nigga 1124 00:58:02,604 --> 00:58:06,097 How you spell CEO? D-R-E What a nigga dream he could try to be 1125 00:58:06,233 --> 00:58:09,442 Uh, even though I'm from a place where Niggas got TECs, don't mean technology 1126 00:58:09,528 --> 00:58:11,360 Grew up 'round Blood niggas real camaraderie 1127 00:58:11,446 --> 00:58:13,153 Plus Crip niggas on the other side of me 1128 00:58:13,240 --> 00:58:14,884 But I'm the only nigga that I ever tried to be 1129 00:58:14,908 --> 00:58:16,908 Winner never sins You know these niggas tired of me 1130 00:58:16,952 --> 00:58:18,832 Not to it if you want crap shootin' in your home 1131 00:58:18,912 --> 00:58:20,528 Where a nigga came from, my life changed 1132 00:58:20,622 --> 00:58:22,475 'Cause a nigga made hits while my homies flipped bricks 1133 00:58:22,499 --> 00:58:24,331 Lot of them ain't here, can't complain 1134 00:58:24,418 --> 00:58:27,480 Tried to survive 9:00 to the 5:00 You ain't alive if you ain't not willin' to die 1135 00:58:27,504 --> 00:58:30,233 The lower the low, the higher the high Do or you don't, you fall or you fly 1136 00:58:30,257 --> 00:58:31,418 I mean you ride or die, nigga 1137 00:58:31,508 --> 00:58:35,001 Kill shit, I'mma talk about it Laid out with the chalk around him 1138 00:58:35,095 --> 00:58:36,711 Came back as kings, came back with rings 1139 00:58:36,805 --> 00:58:38,921 What if we fall? I never thought about it, nigga 1140 00:58:39,266 --> 00:58:43,009 Gunfire, gunfire, nah, nah, nah 1141 00:58:43,186 --> 00:58:46,520 Run at yah, run at yah, nah, nah, nah 1142 00:58:46,606 --> 00:58:49,974 We come for yah, come for yah, nah, nah, nah 1143 00:58:50,068 --> 00:58:52,901 Set fire to my enemies